July, 2020

PR Embargo: What are PR Embargo’s and What does it Entail?

Ronn Torossian

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the same time, PR embargos are challenging to implement. Journalists feel obligated to publish a story […]. The post PR Embargo: What are PR Embargo’s and What does it Entail? appeared first on.

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20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers.

The Resolution Blog

“Are these numbers good? Or bad? Give me a clue!” “Why Why is that number so big? I don’t understand it. Or believe it.” Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […].

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5 Problems Brands Come to you to Solve: Metrics

Cision

As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices

You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions. Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand.

More Trending

How to move from communications firefighting to futuring

PR Daily

Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time.

How are communicators looking ahead through COVID-19?

Agility PR Solutions

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication.

Perfect Landing Pages

Ronn Torossian

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions.

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Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

KFC vs. Popeyes: Which brand wins on social media?

Awario

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Onclusive

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations.

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Cision's 2020 State of the Press Release

Cision

We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more. press release

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TCB: Taking Care of Business

Ronn Torossian

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback.

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The world has changed. It’s time to update how we measure effective communications

The Resolution Blog

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

SEO 300

Writing for a weary, worn-down workforce

PR Daily

COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life. It’s OK if you’re feeling fed-up, sluggish, worried or just plain lousy these days. It’s understandable.

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows.

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I Asked the Internet what ‘Good Content’ Looks Like

Cision

Our best advice for building better content across the board. Comms Best Practices

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Compassion is a Lifetime Business

Ronn Torossian

That quote by Israelmore Ayivor, noted inspirational author and blogger, accurately defines the reason why marketers should switch from focusing on conversion rates to lifetime value to achieve long term success.

So long, bland PR content—hello, conversational marketing!

Agility PR Solutions

RIP generic emails and posts—those days are gone, and marketing personalization is in for brands that wish to successfully connect with their customers.

Brand 145

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses.

3 keys to simple, succinct and clear communication

PR Daily

As word counts grow, your readers’ concentration and comprehension will slow. Try these tips to keep content nice and tidy. When it comes to writing, there’s beauty in the basics.

10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.

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Take 5 Live with Sarah Paynter

Cision

For our latest Take 5 Live, we sat down with Sarah Paynter to discuss the importance of pitching and press releases. Comms Best Practices

The Outlook for Economic Recovery

Ronn Torossian

When will America’s economy recover? According to our corporate leaders, the outlook isn’t promising. Fortune Magazine’s recent CEO survey of its top 500 list revealed that more than half the CEOs (52.4%) don’t believe economic activity in the U.S.

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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Marvel vs. DC: Who wins the battle on social media?

Awario

DC and Marvel are the most famous superhero universes on planet Earth. We looked at the iconic brand rivalry through the lens of social media by monitoring mentions of Marvel and DC with the social listening tool Awario

Why your CEO might not be your best messenger

PR Daily

Though it’s important for some messages to come from top leaders, sometimes authenticity requires turning to someone other than your chief executive. Thought leadership is about finding the right representative for the right opportunity and connecting the two.

System 168

PR Tips On How To Be A Rockstar Panelist

ImPRessions - Crenshaw Communications

Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels.

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