July, 2020

PR Embargo: What are PR Embargo’s and What does it Entail?

Ronn Torossian

Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. At the same time, PR embargos are challenging to implement. Journalists feel obligated to publish a story […]. The post PR Embargo: What are PR Embargo’s and What does it Entail? appeared first on.

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20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers.

The Resolution Blog

“Are these numbers good? Or bad? Give me a clue!” “Why Why is that number so big? I don’t understand it. Or believe it.” Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]. The post 20 Pieces of Coverage. So What?! A beginners guide to giving some context to your numbers. appeared first on PR Resolution — by CoverageBook.

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5 Problems Brands Come to you to Solve: Metrics

Cision

As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices

You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and dominance of the news. In fact, if you agree with one of maybe all of the following statements, you might just work in tech PR… .

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Win at Content Marketing During a Pandemic

B2B PR Sense

Unprecedented times. Uncertain times. Disastrous times. All terms used to describe the current pandemic. But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? Let's answer these and other questions. Why Your Content Marketing Shouldn't Grind to a Halt. Content is still in high demand.

More Trending

How to move from communications firefighting to futuring

PR Daily

Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time. For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The world was in an economic tailspin following the collapse of the banking institutions.

How are communicators looking ahead through COVID-19?

Agility PR Solutions

What lies on the other side of COVID for the communications industry? A new report from the Institute for Public Relations and Peppercomm focuses on critical topics affecting the public relations industry while looking ahead to the future of public relations and communication. The new e-book, Leadership Perspectives: Leading and Looking Ahead Through COVID-19, features […]. The post How are communicators looking ahead through COVID-19? appeared first on Agility PR Solutions.

Perfect Landing Pages

Ronn Torossian

When Angela Ahrendts said, “Store windows are like landing pages on a website,” she had probably already left her post as CEO of Burberry to take an executive position at Apple. No doubt she gained an appreciation of both store windows and landing pages in those positions. The challenge of today’s SaaS marketers is staying […]. The post Perfect Landing Pages appeared first on. Brand PR Business PR Firm PR Inspiration Insights MARKETING

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Start Making Sense: Helping Tech Brands tell their Stories

Flack's Revenge

I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

KFC vs. Popeyes: Which brand wins on social media?

Awario

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them

Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities.

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I Asked the Internet what ‘Good Content’ Looks Like

Cision

Our best advice for building better content across the board. Comms Best Practices

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.

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Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Onclusive

Onclusive has long been the premier provider of PR analytics. Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

The world has changed. It’s time to update how we measure effective communications

The Resolution Blog

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. education public relations

How To Craft A Winning Award Submission

ImPRessions - Crenshaw Communications

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product.

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7 PR lessons from ‘Hamilton’

PR Daily

The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set. As many stayed indoors over the Fourth of July weekend, Disney+ took center stage with its debut of “Hamilton.”.

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Mis- or Dis-Information?

Ronn Torossian

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both.

Cision's 2020 State of the Press Release

Cision

We dove into the data to show PR and comms pros the stats that can help them do their jobs better, including best times and days to distribute a press release, and more. press release

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How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses.

Barcelona Principles 3.0 for the measurement and evaluation of communications

Stuart Bruce

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out.

10 ways to get media attention during this pandemic

PR Daily

Here’s how reporters say you can get their attention during these turbulent times. One of the biggest challenges for PR professionals now is conveying stories and trends that resonate with journalists. Since the pandemic, news cycles and media consumption have shifted dramatically.

TCB: Taking Care of Business

Ronn Torossian

After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback. Once on the road again, Elvis sported a ring and necklace with the […]. The post TCB: Taking Care of Business appeared first on. Business PR Agency PR Inspiration Ronn Torossian Insights MARKETING Strategy

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CEOs Must Choose between Something and Nothing

Cision

Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes. Comms Best Practices

How to Hire and Retain Tech Talent

ReimaginePR

When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent. Best Ways to Attract Tech Talent.

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Glossary of social media measurement terms

The Resolution Blog

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.

How To Stand Out In Ad Tech PR

ImPRessions - Crenshaw Communications

Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors.

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A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010.