Tue.Oct 19, 2021

How to build a compelling business case for PR investments


Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this?

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Establish unique brand value before seeking the media spotlight

PR Daily

Here’s how to be ready to use press to drive sales. Jeramiah Solven knows exactly what he’s doing and for whom he’s doing it.

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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. If you want to get free publicity right now, you want to be newsjacking. .

How to survive the trickiest, stickiest interview questions

PR Daily

As ‘The Great Resignation’ chugs on, take time to brush up on 12 notorious stumpers designed to make candidates sweat. Job interviews can be an excruciating experience. Even in the best of times, it’s awkward having to essentially prostrate yourself before people you’ve just met.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Five ways Succession’s Cousin Greg could use NewsWhip for media monitoring


Feature Image: Succession, by Trusted Reviews , licensed under CC BY-NC-ND 4.0. The season three opener of HBO’s smash-hit succession on Sunday night wasted no time in picking up right where it left off two years ago. .

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More Trending

UK Media Moves including The Times, ITV News, The Sun and more


Johanna Noble has joined The Times & Sunday Times as Editor of Times Money Mentor; Carly Bishop now Head of Planning for ITV News; Felicity Cross appointed Deputy TV Editor at The Sun. Media Blog

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What powerful visual storytelling looks like in health care

PR Daily

Follow these six rules to capture audiences with important stories from your organization’s leaders. As creatives working in health communications, we only have a few short moments to capture the attention of key audiences to convey important, lifesaving messages.

Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years.

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How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

5 ways public relations can use and benefit from AI

Agility PR Solutions

When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today’s world.

ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust


Yamiche Alcindor began her General Session during ICON 2021 on Oct. 18 with a tribute to Colin Powell, the first Black chairman of the Joint Chiefs of Staff and U.S. Secretary of State who died on this day at age 84. “He

How can we tackle the PR industry’s rising demand for new talent?

Agility PR Solutions

Jobs, jobs and more jobs Job vacancies are surging in both the US and UK—there are more jobs available today than at any time in history in the States, while available positions surpassed one million for the first time ever in the UK this August This rings particularly true within PR and communications circles. After […].

How the USC Dornsife College of Letters, Arts and Sciences uses Muck Rack to achieve PR goals

Muck Rack

How the USC Dornsife College of Letters, Arts and Sciences uses Muck Rack to achieve PR goals


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI

Agility PR Solutions

More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it’s not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled customer contact center provider Replicant.

Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There


By Kameron Stanko Influenced by his dad and a realization that he lacked the discipline and will to work independently, Luis Agostini joined the Marine Corps as a combat correspondent in public affairs – the perfect job for a mix of field and office work.

Prepare For 2022: 5 End-of-Year Tasks for Solo PR Pros

Solo PR Pro

It’s hard to believe we’re nearing the end of 2021. As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year.

Tips for Rebuilding Loyalty

HMA Public Relations

How loyal are your consumers to your brand? In today's post, Justin Liggin shares a few tactics to help retain your best consumers. Read more! PR Observations and Preferences Brand Loyalty

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

11 Tips for Writing a Business Press Release

PR Fuel

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles.

Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

Since you asked…. Yes, I am currently the youngest person on our team. Yes, I got our CEO to start using the word ?saucy.?. saucy.?. And yes, I have started posting Tik-Toks of the week on our team’s Slack channel because I need everyone to understand how truly life-changing this app is*. *I

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Maxim Behar Meets the Ambassador of Slovakia to Bulgaria

Maxim Behar

Maxim Behar , PR expert and CEO of M3 Communications Group, Inc., had a productive meeting with H.E. Mr. Manuel Korcek , Ambassador of the Slovak Republic to Bulgaria.