Tue.Oct 19, 2021

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How to build a compelling business case for PR investments

Onclusive

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four essential questions: Why are we doing this? What are the benefits? How will we do it? Who and what will we need to do it?

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UK Media Moves including The Times, ITV News, The Sun and more

Cision

Johanna Noble has joined The Times & Sunday Times as Editor of Times Money Mentor; Carly Bishop now Head of Planning for ITV News; Felicity Cross appointed Deputy TV Editor at The Sun.

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7 actionable social video stats that will influence your social marketing strategy

Agility PR Solutions

When it comes to planning your social marketing strategy, social videos are one of the most crucial pieces of the puzzle. The thing is, though, that understanding that videos are important for your campaign is only half the battle. Ask any video production company worth its salt about it, and they’ll agree that learning to […]. The post 7 actionable social video stats that will influence your social marketing strategy appeared first on Agility PR Solutions.

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ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust

PRSay

Yamiche Alcindor began her General Session during ICON 2021 on Oct. 18 with a tribute to Colin Powell, the first Black chairman of the Joint Chiefs of Staff and U.S. Secretary of State who died on this day at age 84. “He was someone who had reputational issues when you think about the aftermath of the war in Iraq, but who was also pushing for civility, who had a lot to say about Americans and how we treat each other,” said Alcindor, the award-winning “PBS NewsHour” White House correspondent and

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How are brands responding to the acceleration of e-commerce? Sadly, not with better CX

Agility PR Solutions

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. But consumers sure don’t think this is happening, and according to new insights from ecommerce technology firm Bold Commerce, even most leading retailers (58 […].

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More Trending

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Five ways Succession’s Cousin Greg could use NewsWhip for media monitoring

NewsWhip

Feature Image: Succession, by Trusted Reviews , licensed under CC BY-NC-ND 4.0. The season three opener of HBO’s smash-hit succession on Sunday night wasted no time in picking up right where it left off two years ago. . Logan Roy’s media empire — Waystar Royco — is crumbling, after his son Kendall went public with accusations of sexual misconduct and paying millions in hush money to kill damaging stories. .

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Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. I’ve had many clients and former employers that were sensitive to any mention of the competition over the years. Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on.

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Prepare For 2022: 5 End-of-Year Tasks for Solo PR Pros

Solo PR Pro

It’s hard to believe we’re nearing the end of 2021. As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year. From tying up lingering loose-ends with clients before a busy holiday season to setting your future business goals, we’ve rounded up some of the best ways to ensure you’re feeling prepared and productive before the start of 2022. 5 tasks to check off your list before the end of the year.

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5 ways poor service affects consumer brand loyalty—and how brands can fix it using AI

Agility PR Solutions

More than 9 in 10 consumers (91 percent) report they have experienced poor customer service in the last six months—and it’s not getting better, with one in three consumers saying service is worse than before the pandemic, according to new research from AI-enabled customer contact center provider Replicant. The problem in contact centers is especially dire. […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How the USC Dornsife College of Letters, Arts and Sciences uses Muck Rack to achieve PR goals

Muck Rack

How the USC Dornsife College of Letters, Arts and Sciences uses Muck Rack to achieve PR goals

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Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There

Culpwrit

By Kameron Stanko Influenced by his dad and a realization that he lacked the discipline and will to work independently, Luis Agostini joined the Marine Corps as a combat correspondent in public affairs – the perfect job for a mix of field and office work. He described his job as a combat correspondent as a […]. The post Pursue Your Career Aspirations, Even if You Have to Quit a Good Job or Two to Get There appeared first on Culpwrit.

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Tips for Rebuilding Loyalty

HMA Public Relations

How loyal are your consumers to your brand? In today's post, Justin Liggin shares a few tactics to help retain your best consumers. Read more!

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Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

Since you asked…. Yes, I am currently the youngest person on our team. Yes, I got our CEO to start using the word ?saucy.?. And yes, I have started posting Tik-Toks of the week on our team’s Slack channel because I need everyone to understand how truly life-changing this app is*. *I know “life-changing” may seem a little dramatic, but this app has taught me more than almost any class in school.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Maxim Behar Meets the Ambassador of Slovakia to Bulgaria

Maxim Behar

Maxim Behar , PR expert and CEO of M3 Communications Group, Inc., had a productive meeting with H.E. Mr. Manuel Korcek , Ambassador of the Slovak Republic to Bulgaria. They discussed opportunities to expand and deepen the mutually beneficial cooperation between the two countries in areas of business and culture. During the meeting were exchanged ideas for joint projects, experience and knowledge in further promoting business contacts between companies and organizations from both Bulgaria and Slo

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Sauce It Up: INBOUND Tips for Creating Fire Videos

PR 20/20

Since you asked…. Yes, I am currently the youngest person on our team. Yes, I got our CEO to start using the word ?saucy.?. And yes, I have started posting TikToks of the week on our team’s Slack channel because I need everyone to understand how truly life-changing this app is*. *I know “life-changing” may seem a little dramatic, but this app has taught me more than almost any class in school.

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11 Tips for Writing a Business Press Release

PR Fuel

Journalists receive thousands of press releases every day. You may wonder if a business press release is still relevant in the digital age. The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. The evolvement of the press release over the years means it is still relevant in the online landscape.

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