Thu.May 27, 2021

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Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370
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UK Media Moves including The Telegraph, Reach plc, POLITICO Europe and more

Cision

Claire Boussagol named as new CEO of POLITICO Europe; Chris Graham appointed Deputy Editor of Telegraph.co.uk; changes announced on the Reach and Mirror Online sports teams.

Sports 178
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Brand film comes of age

Steve Barrett on PR

The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.

Film 126
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Top PR Firms in NYC – The 2021 List

Prowly

The glitz and the glamor of the Big Apple might be one of the most popular tourist attractions in the world, but it is also home to some of the best PR agencies. The top PR firms in NYC are responsible for showcasing some of the most recognizable household brands and celebrities and are renowned […]. The post Top PR Firms in NYC – The 2021 List appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 reasons your brand or client should work with influencers

Agility PR Solutions

Apart from their millions of followers on social media channels, brand endorsements, and large fanbases, influencers are exactly like everyone else. A social media influencer is a person who creates content on their various social media channels, which establishes credibility in a specific niche. Here’s how your brand or client can benefit from influencer campaigns: […].

Brand 100

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Plank Leaders Discuss Ethics with Scripps PRSSA

Culpwrit

By Kelly Lambers The Plank Center for Leadership in Public Relations recently hosted the 2021 Be Like Betsy Challenge in honor of PR pioneer Betsy Plank’s birthday. The challenge encouraged students to learn Betsy’s values and share their knowledge on social media. Alyssa Gormley, incoming VP of chapter development of PRSSA National and Scripps PRSSA […].

Ethics 106
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Conducting Successful PR Interviews

5W PR

Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. However, not all PR professionals are equipped with the necessary skills that make for a successful interview. . Most of the time, these professionals are expected to learn and pick up those vital interviewing skills on the go.

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4 time-management tips to get your start-up off the ground

Agility PR Solutions

How you manage your time as a start-up is going to be just as important as how you choose to develop and run your business. Time management can have a hugely positive impact on the future of your business; therefore, the sooner you start honing this skill, the better. Invest in marketing and PR assistance […]. The post 4 time-management tips to get your start-up off the ground appeared first on Agility PR Solutions.

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5 Tips for Planning & Moderating a Virtual Panel Discussion

Bianchi Biz Blog

Despite the changes that the global COVID pandemic have brought upon us all over the past year, those of us involved in the PR world have remained steadfast to the tactic of helping our clients take advantage of speaking engagements , or encouraging them to host their own, as part of our communications toolbox. After all, despite having to move to an all-virtual format, hosting or participating in panel discussions that tackle topics of interest in your industry is a great way to showcase though

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Americans know racial injustice is a problem—and it shapes their expectations of businesses

Agility PR Solutions

The past year has decidedly increased people’s awareness of racial injustice, and a new study from diversity, equity, and inclusion strategy firm Paradigm explores how the past twelve months have shaped Americans’ views on the issue—and what that means for businesses. According the firm’s new survey research, Paradigm Diversity, Equity, and Inclusion Update: How the […].

Survey 78
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Lockdown lessons: How to run an effective virtual meeting

Prohibition

If we’re being honest – we’ve probably spent more time doing virtual calls and having video meetings in the past year that we’d have ever really liked to… The pandemic has completely transformed the way we communicate with one another, in both a business and social setting. With lockdown restrictions easing (yay!), the chance of normality resuming and face to face meetings being reintroduced is almost in our grasp.

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Best Practices for SEO and Meta Tags

Axia PR

Meta titles and descriptions are the face of your content on search engine results and should be treated with the utmost importance. Meta tags embedded deep in the HTML framework of every webpage are essential. The metadata they contain directs search engines and web crawlers to look for additional information. Search engines can use meta tags to rank the pages or display introductory notes of information about the website on the search pages.

SEO 62
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Making the most of medical meetings: Tips and tricks for PR pros

Muck Rack

Making the most of medical meetings: Tips and tricks for PR pros

Meeting 80
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Connection Between PR and ESG

HMA Public Relations

Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.

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Four Takeaways From PRfect Pitch Interview with Editor-In-Chief of Green Entrepreneur Magazine, Jonathan Small

NRPR Group

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. As […]. The post Four Takeaways From PRfect Pitch Interview with Editor-In-Chief of Green Entrepreneur Magazine, Jonathan Small appeared first on NRPR Group.

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Where to Send a Press Release

PR Fuel

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. Press releases can help you reach a broad audience of potential customers. You can boost brand awareness, highlight your value, and draw in leads. It’s not enough to learn how to write a press release, though. Deciding where to send a press release is essential, too.

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Companies speaking up on social issues: Lessons learned so far in 2021 – 5/27

Communications Conversations

Should the company speak up in support of Asian Americans? Should the company stand up against racial injustice? Should the company take a stand on voter suppression laws? These are some of the questions many companies are wrestling with in 2021 as they try to figure out when and how they speak up on a variety of social issues. It’s a huge topic right now because customers AND employees are pressuring employers to speak up–and act.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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#18: The future of storytelling in healthcare communications

NewsWhip

May 21, 2021 | 11:30am EST / 4:30pm GMT. The future of storytelling in healthcare communications. Watch webinar. Read transcript. GUESTS. Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Paul Quigley, CEO and Co-Founder, NewsWhip. Topics. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?.