Mon.Nov 05, 2018

Marketing Skills Essential for PR Professionals

5W PR

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations.

Why solo PR pros hate the “F” Word (Freelancer, that is)

Muck Rack

Why solo PR pros hate the “F” Word (Freelancer, that is

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8 worst practices in international PR

PR Daily

As more and more companies’ communications go global, more and more pitfalls emerge. For me in Tokyo in 1994, it was an overhead projector that unexpectedly cut off 20 percent of the image of my client’s nifty new MPEG-2 chip. Journalists gasped, my client fumed, I got fired. A quarter-century later, more is at stake and international terrains are even harder to traverse. Here are unwise practices and attitudes that can undermine global communications: 1.

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ron Torossian

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth.

Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

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5 Political Ads We Can Learn From

Critical Mention

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. Over two centuries later in 2016, a record number of 137.5 million Americans voted.

Retailers will spend more on Black Friday digital ads than Cyber Monday

Agility PR Solutions

New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season.

#MediaMonday – Nick Enquist

HMA Public Relations

Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about […]. The post #MediaMonday – Nick Enquist appeared first on HMA Public Relations. Featured Media Monday Jews News of Greater Phoenix Nick Enquist Reporter

Global biz leaders are losing the digital engagement battle—here’s how to win

Agility PR Solutions

Digital strategy misalignment is happening on even the grandest of scales.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to end face-to-face conversations

PR Daily

What’s worse than someone who talks your ear off on the phone ? A co-worker or family member who drones on and on in person can be a busy communicator’s worst nightmare. It could be the neighbor who corners you in the front yard or the guy in line with you at the bar at a networking event. And then there’s the family get-togethers and the work holiday party—prime settings for long and awkward interactions. RELATED: Earn recognition for your innovative and impressive comms campaigns.].

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The Risk Gospel according to chief marketer Jeff Charney via #ANAMasters

Agility PR Solutions

In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra.

A true story about the importance of SEO

Axia PR

How one of our clients learned the hard way about search engine optimization. Search engine optimization, or SEO, is the process of generating visitors or traffic to a website from free or organic search results on search engines.

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Blizzard video-game misstep prompts an avalanche of fan backlash

PR Daily

Gaming fans were hungry for a dynamic new offering from Blizzard; instead they feel they got snowed. The weekend-long BlizzCon gathering was supposed to celebrate new offerings from the company that has created such popular titles as “Warcraft,” “Starcraft,” “Diablo” and “Overwatch.”.

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Consumers want to give real-time feedback—how can brands avoid having “deaf ears”?

Agility PR Solutions

Today’s consumers have become accustomed to instantaneous services and subscriptions, and new research from CX management firm Medallia reveals they want to give brands real-time feedback across multiple digital channels to improve their overall brand experience. According to the firm’s latest study, Customer Engagement Now: Real Time is the Right Time, a majority (52 percent) […]. The post Consumers want to give real-time feedback—how can brands avoid having “deaf ears”?

Lowe’s shutters 51 stores in ‘ongoing strategic reassessment’

PR Daily

Lowe’s is finally starting to feel the pressure with which many retailers have been struggling. On Monday, the home improvement chain announced that by February 2019, 51 of its stores—20 in the United States—would permanently close their doors.

Journalists on the move – Week of November 5

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago Reporter: hires Fernando Diaz (@chicagoreporter) as Editor-in-Chief and Publisher. Chicago Tribune: Bill Daley […]. The post Journalists on the move – Week of November 5 appeared first on Agility PR Solutions.

Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

This post is brought to you by West Corporation , a proud sponsor of PRSA. Are you relying on text-only assets to drive your messaging? Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service.

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Prohibition delivers ‘unexpected’ campaign for national estate and lettings agent, Your Move

Prohibition

We have won a major brief from national estate and lettings agent, Your Move , that will see us delivering a digital campaign aimed at engaging with and acquiring ‘unexpected landlords’.

Mark your calendars for the upcoming PR Daily Awards deadline

PR Daily

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Ephemeral social media and the Present Hedonistic: are teens hardwired to social media stories?

Prohibition

I’m always fascinated in how certain social media platforms or new features absolutely fly and really resonate with users (Instagram stories, Facebook Live to name just two), while other hyped features, usually breathlessly introduced to the media, never really take off despite sounding great.