5W PR
NOVEMBER 5, 2018
Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations. On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications.
Muck Rack
NOVEMBER 5, 2018
Why solo PR pros hate the “F” Word (Freelancer, that is)
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Ronn Torossian
NOVEMBER 5, 2018
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries. Then it took the more drastic step of banning certain provocative accounts blamed for propagating “fake news” and “conspiracy theories.” The company knew there […].
Deirdre Breakenridge
NOVEMBER 5, 2018
A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. The feeling of dealing with unpredictable changes can probably resonate with many public relations professionals, as the field is constantly changing.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
NOVEMBER 5, 2018
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. However, in this environment, businesses are increasingly finding themselves wrestling with […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
NOVEMBER 5, 2018
Today’s consumers have become accustomed to instantaneous services and subscriptions, and new research from CX management firm Medallia reveals they want to give brands real-time feedback across multiple digital channels to improve their overall brand experience. According to the firm’s latest study, Customer Engagement Now: Real Time is the Right Time, a majority (52 percent) […].
Prohibition
NOVEMBER 5, 2018
I’m always fascinated in how certain social media platforms or new features absolutely fly and really resonate with users (Instagram stories, Facebook Live to name just two), while other hyped features, usually breathlessly introduced to the media, never really take off despite sounding great. The best recent example I can think of is probably the clunky and maladroit Google+, which announced last month it was moth-balling the service – at least, for consumers.
Agility PR Solutions
NOVEMBER 5, 2018
New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. Based on survey responses from 100 senior digital advertising execs, the results indicate that retailers plan to invest more of their spend on Black Friday than any other day this holiday […].
HMA Public Relations
NOVEMBER 5, 2018
Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about […]. The post #MediaMonday – Nick Enquist appeared first on HMA Public Relations.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
NOVEMBER 5, 2018
Digital strategy misalignment is happening on even the grandest of scales. New research from integrated comms firm LEWIS finds the majority of the world’s largest 300 public companies are failing to look at their marketing mix as one cohesive function—and asserts that to deliver more integrated customer experiences, we must herald a new era in […].
Axia PR
NOVEMBER 5, 2018
How one of our clients learned the hard way about search engine optimization. Search engine optimization, or SEO, is the process of generating visitors or traffic to a website from free or organic search results on search engines. When someone types a word or a phrase into a search engine, such as Google, that search engine delivers relevant content from its engine, which crawls the web for content that is relative to the keywords you just typed.
Agility PR Solutions
NOVEMBER 5, 2018
In a fast-paced, thought-provoking opening speech on day two of the ANA Masters in Marketing Conference, Progressive.com CMO Jeff Charney outlined his risk mantra. By challenging the circa 3,000 strong audience to participate, Charney outlined his views on risk and provided insight into how, under his stewardship, the Progressive.com brand has grown in both stature and value.
Prohibition
NOVEMBER 5, 2018
We have won a major brief from national estate and lettings agent, Your Move , that will see us delivering a digital campaign aimed at engaging with and acquiring ‘unexpected landlords’. Your Move, which is part of LSL Property Services plc group of companies, is the UK’s biggest single brand estate agents, and has more than 260 branches across the UK.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Agility PR Solutions
NOVEMBER 5, 2018
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Atlantic, The: hires Yara Bayoumy (@yarabayoumy) as a Senior Editor overseeing national security coverage. Chicago Reporter: hires Fernando Diaz (@chicagoreporter) as Editor-in-Chief and Publisher. Chicago Tribune: Bill Daley […].
Critical Mention
NOVEMBER 5, 2018
Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. Over two centuries later in 2016, a record number of 137.5 million Americans voted. In honor of today’s midterm elections, we picked five political ads that PR pros can learn from as you get out today and vote! Franklin D.
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