Onclusive

JULY 27, 2021

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting theory and it is critical to understand and embrace. In 1963 political scientist Bernard Cohen put forth the colloquial maxim, “The press may not be successful much of the time in telling people what to think, but it is

Public Affairs 195

Public Affairs Viral Government Policies 195

Cision

JULY 27, 2021

Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects.

Media 178

Media Blogging 178

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same.

Media Relations 172

Media Relations Media Pitching Survey 172

Agility PR Solutions

JULY 27, 2021

Shoppers are returning to stores as COVID restrictions lift across the country, but e-commerce will remain the primary way Americans complete their holiday shopping this year, according to a new survey on 2021 holiday shopping behaviors from continuous product design firm Quantum Metric. Results show that the majority of Americans (81 percent) did more than 50 […].

Survey 148

Survey Trends Publicity 148

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Solo PR Pro

JULY 27, 2021

You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first. As a solo PR pro, your website is often your first chance to make an impression on a prospective client.

Social Media 131

Social Media Writing Tools Examples 131

Culpwrit

JULY 27, 2021

Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that. I am so frustrated with the non-vaccinated and conspiracy theorists. Remember when we all got […].

Facebook 105

Facebook 105

HMA Public Relations

JULY 27, 2021

One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer.

Publicity 118

Publicity Sports 118

5W PR

JULY 27, 2021

These days, there are still a number of people who don’t really understand how big the video game industry really is. Generally, about ten game titles make just as much if not more than Hollywood’s biggest hit movie each year. Just in the last year, the gaming industry’s revenue reached over $150 billion. However, behind all of the familiar characters, franchises, and corporations, there are big PR teams that work on the same strategies as their counterparts in other industries.

Video 88

Video Publicity Industry Corporate 88

Culpwrit

JULY 27, 2021

Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students. That’s exactly what happened when I asked Pat for his top-of-mind suggestions on how the PR community might help encourage COVID vaccinations. Here’s Pat’s suggested action plan that should be adopted by […].

Communications 96

Communications Nonprofit Community 96

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Muck Rack

JULY 27, 2021

How The Motley Fool uses Muck Rack to achieve PR goals

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142

Contently - Strategy

JULY 27, 2021

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores.

Brand 77

Brand Branding Banking B2C 77

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. In fact, nowadays there are apps purely dedicated to video content, such as TikTok, that we all tend to get lost in!

Video 62

Video Social Media Media Instagram 62

Axia PR

JULY 27, 2021

A strong and diverse skill set is needed for today’s public relations industry. In the field of public relations, simply being “good at PR” no longer cuts it. Public relations pros need to have a number of skills and be able to adapt to many kinds of situations and roles in order to truly succeed in the world of PR. Vertical integration is becoming the standard for public relations, not the exception.

Publicity 62

Publicity Industry 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Reputation Specialist Michael Toebe

JULY 27, 2021

(Karen Naumann, Senior Instructor, Public Affairs & Communication Strategy Directorate · Defense Information School). In the article, “Countering the Falsehoods of Information Disorder,” Karen Naumann writes in Strategies & Tactics about three kinds of troubles that an organization or individual can face. It is helpful and valuable, for protective reasons, to gain an understanding of them.

Insurance 52

Insurance Insurance Public Affairs Ethics 52

Practical Law Construction

JULY 27, 2021

The eagerly awaited consultation on the new building safety levy (Levy) and its possible impact on housing supply and regeneration was published on 21 July 2021. It runs for 12 weeks ending on 15 October. The new Levy, first announced by Robert Jenrick MP in February 2021, will be introduced through regulations (yet to be published) made under powers in the Building Safety Bill 2021-2022 (Bill).

Government 52

Government Construction Financial System 52

Karen Freberg

JULY 27, 2021

It’s interesting to see how certain shows become iconic, and resonate with audiences in many ways. I’ve always been a fan of course of shows and movies, and it’s key to be on top of things when it comes to pop culture, especially for social media and public relations. So, I have to say I am a bit late to the bandwagon for the show Ted Lasso, starring Jason Sudeikis.

Social Media 52

Social Media Media Sports Meeting 52

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Communications Conversations

JULY 27, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least when it comes to grammar.

Social Media 158

Social Media Marketing Media YouTube 158

Reputation Specialist Michael Toebe

JULY 27, 2021

Trevor Bauer, pitcher for the Los Angeles Dodgers, currently facing sexual assault allegations. Trevor Bauer has shown some shockingly poor judgment and it has cost him dearly, inside his profession, in the public eye, in the realm of the law and even within his own clubhouse. This is not just a crisis of name and reputation. It’s a scandal. So much so, no one really knows what is going to become of Bauer’s thriving and lucrative career and the future reaction to seeing or hearing his name.

Reputation 52

Reputation Crisis Report Study 52

Communications Conversations

JULY 27, 2021

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. For starters, we’re all getting a lot more stupid–at least when it comes to grammar.

Social Media 78

Social Media Marketing Media YouTube 78