Tue.Jul 27, 2021

What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know.

What people think vs. What people think about


The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.


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Why influencer content creation is a partnership, not a sponsorship

PR Daily

The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse.

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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How to turn one media placement into multiple

PR Daily

Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.

More Trending

‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director

PR Daily

Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs.

Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

What do you think of when you hear the term marketing activism?

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State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.

Most people are more emotionally invested in 2021 holiday season—how will it impact shopping?

Agility PR Solutions

Shoppers are returning to stores as COVID restrictions lift across the country, but e-commerce will remain the primary way Americans complete their holiday shopping this year, according to a new survey on 2021 holiday shopping behaviors from continuous product design firm Quantum Metric.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

UK Media Moves including Prospect Magazine, HuffPost, The Sun and more


Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects. Media Blog

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How to do a successful digital marketing audit in three easy steps

Axia PR

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts.

SEO 99

How Important is a Good P.A. Announcer?

HMA Public Relations

One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics

How The Motley Fool uses Muck Rack to achieve PR goals

Muck Rack

How The Motley Fool uses Muck Rack to achieve PR goals


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Corporate collusions, crisis communications and regulations

Agility PR Solutions

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would allow for cleaner emissions.

4 Must-Have Elements for Your Website as a Solo PR Pro

Solo PR Pro

You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first.

How Can PR Pros Promote COVID Vaccinations?


Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that.

Does grammar even really matter in social media marketing anymore?

Communications Conversations

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” ” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

COVID Vaccine Communication Action Plan


Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students.

How Effective is a Video on Social Media?


As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries.

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How vertical integration affects hiring and nurturing public relations pros

Axia PR

A strong and diverse skill set is needed for today’s public relations industry. In the field of public relations, simply being “good at PR” no longer cuts it.

Video Game Public Relations


These days, there are still a number of people who don’t really understand how big the video game industry really is. Generally, about ten game titles make just as much if not more than Hollywood’s biggest hit movie each year.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Here’s Why Finance Brands Need to Care About Cryptocurrency Content

Contently - Strategy

In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content.

B2C 59

Why You Should Know About Information Disorder

Reputation Specialist Michael Toebe

(Karen Naumann, Senior Instructor, Public Affairs & Communication Strategy Directorate · Defense Information School).

Building Safety: Gateway 2 Levy

Practical Law Construction

The eagerly awaited consultation on the new building safety levy (Levy) and its possible impact on housing supply and regeneration was published on 21 July 2021. It runs for 12 weeks ending on 15 October.

Ted Lasso Lessons for Professors in Social Media

Karen Freberg

It’s interesting to see how certain shows become iconic, and resonate with audiences in many ways. I’ve always been a fan of course of shows and movies, and it’s key to be on top of things when it comes to pop culture, especially for social media and public relations.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Bauer Allegations So Bad His Teammates Want to Abandon Him

Reputation Specialist Michael Toebe

Trevor Bauer, pitcher for the Los Angeles Dodgers, currently facing sexual assault allegations. Trevor Bauer has shown some shockingly poor judgment and it has cost him dearly, inside his profession, in the public eye, in the realm of the law and even within his own clubhouse.