Ronn Torossian

MAY 3, 2021

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones. However, digital cookies, specifically third-party ones, will be disappearing this year on Google Chrome because of heightened privacy concerns.

Privacy 370

Privacy Google Publicity Strategy 370

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell?

Retail 368

Retail Media B2B Pitching 368

Cision

MAY 3, 2021

See why these press releases impressed us the most in April.

Blogging 156

Blogging 156

Agility PR Solutions

MAY 3, 2021

If you’re working online in a sales or marketing role, you’ll need to master the outreach email. A well-executed one can generate leads for your business and help you make professional business connections. Writing a great outreach email, however, can be challenging. The good news is, there is a proven framework you can follow to […]. The post 5 tips for crafting effective outreach emails appeared first on Agility PR Solutions.

Writing 100

Writing Marketing Analysis Media Relations 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Culpwrit

MAY 3, 2021

The public relations world lost one of its most enthusiastic and honest champions last week with the passing of Kathleen Kelly, Public Relations Professor Emeritus at the University of Florida. I was introduced to Kathleen many years ago by the late Betsy Plank, who described Kathleen as one of the all-time great mentors in the […]. The post Remembering Kathleen Kelly, Ph.D. appeared first on culpwrit.

Publicity 102

Publicity Education 102

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November.

Brand 88

Brand Branding Customer Service Consumer 88

Agility PR Solutions

MAY 3, 2021

Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis. But new research from digital experience management software firm Sitecore reveals that 40 percent of U.S. shoppers would like to reduce the amount of shopping they do on Amazon. The firm’s survey of […].

Retail 88

Retail Brand Branding Software 88

Communications Conversations

MAY 3, 2021

You may have heard about the big Basecamp news last week. CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public. Chief among them: He wanted to keep politics and issues that are plaguing our society right now far away from work. The message seemed to be “keep your politics at home, where they belong.” That didn’t sit well with employees (or the internet, which unsurprisingly lit up

Marketing 88

Marketing Employee Leadership Local 88

Agility PR Solutions

MAY 3, 2021

Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties. New research from digital marketing agency Boston Digital explores these issues, and suggests that today’s consumers will be loyal to brands that give […].

Brand 86

Brand Branding How To Consumer 86

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Communications

Landis PR

MAY 3, 2021

By Polly Winograd Ikonen, LCI. Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media. LCI recently had the opportunity to work with Rick on a wonderful episode of Bay Area Bountiful , called Sempervirens Means Evergreen , that explores the impact of last year’s CZU Lightning Complex Fire on the many communities of the Santa Cruz Mountains.

Meeting 98

Meeting Agriculture Media Television 98

HMA Public Relations

MAY 3, 2021

Today’s #MediaMonday comes to us from KJZZ-FM senior field correspondent Jimmy Jenkins, who’s also a contributor to NPR’s election coverage and criminal justice station collaborations. Click the link to read more about him!

Media 91

Media 91

Bianchi Biz Blog

MAY 3, 2021

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I contribute reviews and news pieces to a wide range of publications including The Boston Globe , Autobytel , and CarExpert and am always looking for new opportunities. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast.

Automotive 86

Automotive Meeting Media Pitching 86

Axia PR

MAY 3, 2021

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Once a visitor lands on your website, they may perform various actions depending on their preferences. Most companies are inclined to focus on these gathered analytics of consumer behavior. While each web page has a different role to play, an integrated privacy policy could add an x-factor.

Privacy 62

Privacy Policies Web SEO 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Reputation Specialist Michael Toebe

MAY 3, 2021

Daymond John. As humans we’re going to make mistakes that others are going to respond to with harsh judgment. There will be little nuance either in how people look at what we said or didn’t say, what we did or didn’t do. It will be their black-white, either-or, all-or-nothing thinking. “It’s not right!’ That’s the reality, so it’s important for our interactions, relationships and reputation to learn how to effectively respond.

eBook 52

eBook Reputation Radio Social Media 52

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Hi there! Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? Welcome! At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

MAY 3, 2021

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Hi there! Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? Welcome! At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40