Mon.May 03, 2021

Ready for a Cookie-less World?

Ronn Torossian

Of the top ten cookie recipes listed, Amish sugar cookies are number one, according to the January publication of Taste of Home. Edible cookies will likely be around forever, especially the delicious ones.

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name.

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6 signs a PR career is right for you

PR Daily

Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.

Report 148

The 5 Most Impressive Press Releases from April

Cision

See why these press releases impressed us the most in April. US Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Ragan will recognize the influential women in employee wellness and HR

PR Daily

Ragan’s Top Women in Wellness and HR Awards will shine a spotlight on the incredibly important work women are doing to benefit their employees and organizations. The deadline for submitting nominations is next Friday, May 14.

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How to analyze and communicate your profit margin

PR Daily

Do you know the difference between gross margin and net margin? Know how to calculate earnings per share? Here’s a quick guide on the math behind these important terms. Editor’s Note: This is an excerpt from “Business Acumen for Strategic Communicators: A Primer.”

4 key services PR teams must provide for clients

Agility PR Solutions

Having a good public relations team can make a world of difference to any business. Many people get confused about the concept of PR and the ways in which it can be beneficial to their company. PR is not advertising or marketing.

Hybrid collaboration, video and the future or work

PR Daily

As employees indicate that they want flexibility and remote work options—even after the threat of COVID-19 is neutralized—comms pros must find ways to connect office-bound and virtual workers.

Video 93

“Amazon Fatigue” opening new doors for brands and retailers

Agility PR Solutions

Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis. But new research from digital experience management software firm Sitecore reveals that 40 percent of U.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees

PR Daily

Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.

Brand loyalty in the digital age: How to create a brand that stands out from the crowd

Agility PR Solutions

Communicators are still figuring out the post-COVID consumer (hopefully, we’re almost there)—why they’re loyal to certain brands, how they think about these brands, and what leads them to change their brand loyalties.

Brand 85

Clarity’s Jon Meakin: ‘We’re not going back—we’re going forward’

PR Daily

Here’s how the president for North America with Clarity PR is setting the tone on looking to the future and creating value in an uncertain landscape. For organizations looking to turn the page after the extraordinary events of 2020, it’s important to set the table.

#MediaMonday – Jimmy Jenkins

HMA Public Relations

Today’s #MediaMonday comes to us from KJZZ-FM senior field correspondent Jimmy Jenkins, who’s also a contributor to NPR’s election coverage and criminal justice station collaborations. Click the link to read more about him! Media Monday jimmy jenkins KJZZ

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Remembering Kathleen Kelly, Ph.D.

Culpwrit

The public relations world lost one of its most enthusiastic and honest champions last week with the passing of Kathleen Kelly, Public Relations Professor Emeritus at the University of Florida.

Why does your company’s website need a privacy policy?

Axia PR

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online. Once a visitor lands on your website, they may perform various actions depending on their preferences.

Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Bianchi Biz Blog

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive.

Brand Authenticity Will be Here Awhile

5W PR

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets.

Brand 85

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Basecamp situation sign of bigger shift in social/digital labor market

Communications Conversations

You may have heard about the big Basecamp news last week. CEO, Jason Fried, publicly announced some big changes at the tech company that didn’t go over so well with employees–or the general public.

WIRED PR PRIMER Course Podfest Master Class Code Gives Free Access to Growth Strategies

wiredPRworks

A WIRED PR PRIMER mini-course for podcasters, speakers and event planners. Hi there! Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? Welcome! At the end of the presentation, I offered you free tuition to the WIRED PR PRIMER, a mini-course that sells for $97.