Wed.Mar 27, 2024

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Kate Middleton And The Palace’s PR Problems

ImPRessions - Crenshaw Communications

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed the presence of cancer following her abdominal surgery in January, she was undertaking “preventative chemotherapy” on the advice of her medical tea

Privacy 332
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Crafting Public Policy Communications for Effective Advocacy | Blog

Business Wire

What is Public Policy? Public policy impacts various aspects of everyday life, influencing the rules, regulations, and standards that govern society. Transportation, healthcare, education, housing – public policy encompasses laws, regulations, and initiatives that influence the distribution of resources, the provision of services, and the regulation of conduct within a society.

Policies 262
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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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Meltwater Pricing – How Much Does Meltwater Cost in 2024?

Prowly

Meltwater is PR software that helps PR specialists to track and analyse media coverage, social media trends, and online news. Choosing the right PR tool is challenging, you need to weigh all the pros and cons, features sets and, of course, pricing. Today, we’ll talk about Meltwater pricing – how much Meltwater costs, where you […] The post Meltwater Pricing – How Much Does Meltwater Cost in 2024?

Software 104
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

TIME Magazine named 2024 “not just an election year. It’s perhaps the election year.” As countries around the world – from the U.S. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and m

Strategy 122

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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond.

Trends 78
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Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand on eco-shopping and brand credibility

Agility PR Solutions

Even in an unstable economy, consumers overwhelmingly say they would fork over a few more dollars for products from brands and retailers that have a proven track record on sustainability support and action. New research from digital supply chain transformation firm Blue Yonder, which polled U.S.-based respondents on their habits and preferences for environmentally-friendly shopping, […] The post Sustainability supersedes price and convenience in purchasing priorities: Where consumers stand

Consumer 110
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Unleashing Innovation: 5W Reveals Top Trends from the Global Pet Expo 2024

5W PR

Every year, the Global Pet Expo serves as a showcase for the latest and greatest innovations in the pet industry. From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. As we reflect on the highlights of this year’s expo, several trends stand out as indicative of where the pet industry is headed in 2024 and beyond.

Trends 78
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The legal checklist: Ensuring compliance in your PR and marketing endeavors

Agility PR Solutions

Communicators only succeed when they provide the right messaging to the right audience at the right time. That’s a tall order—but wait: It gets taller still. It’s also important for PR pros and marketers to be mindful of legal compliance, ensuring all their messaging and outreach efforts are legally above-board. Consider that, in 2024, consumers […] The post The legal checklist: Ensuring compliance in your PR and marketing endeavors appeared first on Agility PR Solutions.

Marketing 105
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

Digital communication, public relations, and digital marketing are now intertwined. They work together to create a compelling brand story in today’s digital age. There are many good reasons why companies should consider weaving public relations in marketing tactics. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives.

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AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills

Agility PR Solutions

AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce. But are those obstacles slowing down […] The post AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills appeared first on Agility PR Solution

Data 100
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Are You Considering Talent Strategy In Your Executive Communications?

Stern + Associates

Historically, PR, marketing and executive communications were focused on the customer and the shareholder. Though selling products and services, and maintaining good investor relations, are still paramount to any business, it’s important for those responsible for executive communications to recognize another area of increasingly critical importance: talent strategy.

Strategy 114
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5 steps for navigating the shift to first-party data in public relations

Agility PR Solutions

The rules of the game are changing in public relations. A new king is ascending the throne: first-party data. With privacy laws tightening, the treasure trove of third-party data that PR professionals once relied upon is diminishing. This pivot demands a strategic response. But the shift to using first-party data isn’t merely a regulatory reaction. […] The post 5 steps for navigating the shift to first-party data in public relations appeared first on Agility PR Solutions.

Data 86
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Avoiding the pitfalls of impulsive PR

PR in High Definition

Everyone wants to be involved in exciting and relevant conversations. Think back a time to when you’ve been with a group of friends, and they’re excitedly discussing a TV show you haven’t seen. You likely felt excluded, perhaps even compelled to watch the show just to take part in the conversation. As those in PR know well, companies are no different.

Company 71
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Maxim Behar: The state should be governed like a business structure."

Maxim Behar

Host (Lora Indzhova): “Your day” continues with the PR experts Maxim Behar and Evelina Hristova. Hello and welcome! I'm glad to see you. Maxim: Good morning. Host: How far have the politicians taken us, and how far have we as voters taken ourselves? The course is early elections, although the surprising news, perhaps not so surprising for some, came minutes ago from PP/DB with the decision that they will attempt to realize a second term.

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Does cybersecurity have a comms problem?

PR in High Definition

Earlier this month, I attended Tech Show London at the behemoth that is the ExCeL. Aside from getting my hands on a free waffle, I listened in on a particularly illuminating session on comms in cybersecurity – now the basis for this piece. Cybersecurity and the CSI Cyber Effect How long is a piece of string? That was the first answer when panellists were asked about some of the common comms challenges faced in the cybersecurity sector.

Crisis 71
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Maxim Behar: Rather disappointment than anything positive on Bulgaria's political landscape

Maxim Behar

Host (Maria Konstantinova): Under the weight of their words, the governance partners are ready to end the so-called coalition. The words spoken by one partner offended the other, and he asked for forgiveness. Host (Viktor Dremsizov): There is no time for reconciliation. Another request from GERB/SDS to PP/DB expires today. We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracti

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Setting Sail: Navigating the Business Seas with Reputation

PR in High Definition

A reputation can be described as the intangible essence of your organisation, shaped by the perceptions of everyone from employees to shareholders, customers to prospects. But what exactly does that mean in practical terms? I’m just about to embark on my first cruise, so it got me thinking: is there an analogy to be drawn between reputation and the art of sailing?

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Journalist Spotlight | Interview with Anthony Morris, Film Editor at Forte

Medianet Australia

Anthony Morris is a Film Editor at Forte as well as a Freelance Arts Writer-Critic. Anthony gives his insight as a journo who got his start in ‘street papers’ to how his career has been changed by the digital revolution.

Film 52