Wed.Aug 25, 2021

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5 Benefits Of Interning At A PR Firm

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency.

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Product Rollout PR Planning

Ronn Torossian

Facebook recently announced that it would be adding end to end encryption for the video and voice calls in the Messenger app. In a blog post, the company announced that it would be rolling out the new change along with some new controls for the disappearing messages feature. Back in 2016, Facebook added a secret […]. The post Product Rollout PR Planning appeared first on.

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Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Muck Rack

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

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New marketing talent report has three words for leadership: Value people more

Agility PR Solutions

When looking for a new job, over 75 percent of job seekers in creative and marketing fields put work-life balance first on their want lists, followed closely by remote work flexibility, according to a new report from staffing, consulting and managed solutions firm Cella. The firm’s new 2021 Creative, Marketing and Digital Talent Report found that an […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is London the new tech listing hotspot?

PR in High Definition

Last year, we witnessed a rather successful period for investment, seeing the highest amount of global IPO activity in a decade. This flurry continued into 2021, where the UK alone saw more than 50 companies go public, which was more than we saw in the whole of 2020. With the spate of floatation’s this year, are we seeing a healthier investment landscape?

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Video 101: What works best on each social platform

Prohibition

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. Hubspot found that 99% of marketers using video as part of their strategy plan to continue using it, with 95% planning further investment into future video campaigns.

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4 ways technology is changing the public relations industry

Agility PR Solutions

The public relations field is naturally respondent to changes in technology. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR. Big Data The term ‘big data’ refers to large, diverse sets […]. The post 4 ways technology is changing the public relations industry appeared first on Agility PR Solutions.

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What content works–what what doesn’t–for executives on LinkedIn?

Communications Conversations

In case you haven’t noticed, executive participation on LinkedIn has been way up during COVID. In fact, many leaders have turned to LinkedIn as a key channel for reaching customers, prospects, and employees during the pandemic. It’s become a god-send in a way. And I for one, and very happy to finally see it happen. However, based on what I’ve seen over the last year-plus, executive content can sometimes fall a little flat.

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2021 influencer compensation: New research reveals emergence of a new pricing paradigm

Agility PR Solutions

How can you be sure to get the most out of your influencer investment? It starts with understanding the current compensation rates and what they are based on—and according to new research from warm contact influencer network Intellifluence, a new pricing paradigm appears to be emerging. The firm’s recent survey analyzes real-world compensation demands by […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Empowering our users to share insights easily with Timeline

NewsWhip

Convincing clients or colleagues of an emerging trend or crisis, or what the next big story will be, can be difficult. Using data can help, but incorporating it into your storytelling isn’t always easy. That’s why we’re building new tools to make it easier for you to tell data-informed stories. These tools will empower you to share insights, collaborate with your colleagues, inform your clients of the latest developments, and make data digestible at a glance. .

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Tips for Brands Creating Visual Content

HMA Public Relations

With the rise of visual social media platforms, brands are looking to take their video content to the next level. Find out how in today's post.

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Our favourite tech stories from August

PR in High Definition

The last days of summer are upon us, as leaves start to fall and we sharpen our pencils for the return to school, and for some of us, back to the office. August, traditionally a month for holidays and time off, has seen many of us staycationing around the UK, as we wait for the traffic lights to change green. Brits are looking to escape to the sand and the sea in particular; with Devon and Cornwall two of the most popular locations of choice.

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The Good and the Bad: A look back at Julys PR campaigns

Prohibition

July was a good month for the nation. It saw lockdown restrictions come to an end for a return to slight normality, good weather (which of course only lasted a couple of weeks in true UK style) and a football final that made the whole country proud. All in all, it was a great month for the UK. But, of course that wasn’t quite the case for the world of PR… Some campaigns had us smiling in July and some sadly didn’t quite hit the mark.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Infographic: Why Content Is the Future of Healthcare Marketing

Contently - Strategy

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. In our State of Healthcare Content Marketing report in June, we found that 63 percent of the healthcare companies on the Fortune 1000 had either a limited or no content presence on their web