Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Comprehensive media monitoring allows you to capture the full picture of your PR efforts, including measuring your overall communications tactics, creating more effective outreach, and better understanding

Real Estate 195

Real Estate Media Analytics Enterprise 195

Agility PR Solutions

JANUARY 5, 2021

By now, the general public has become fairly familiar with the issues posed by climate change. The boundaries of knowledge have expanded beyond mere awareness and have reached the point where individuals, businesses, and other professionals are no longer holding back from taking small but steady steps to reduce their carbon footprint. PR agencies and […].

Agency 170

Agency Publicity Trends 170

Awario

JANUARY 5, 2021

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy.

Trends 183

Trends Marketing Strategy 183

Agility PR Solutions

JANUARY 5, 2021

Competition for media attention (anyone’s attention, really) is fierce. Companies churn out news releases, often to deaf ears. They announce new products, services, locations, management hires and more. Yes, these releases serve as important tools to help “put on record” the big events in the company’s life and provide a simple document to share with constituents […].

Survey 164

Survey How To Brand Branding 164

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. If you took some time off and shut off the screens for a while, this is the first PR Tech Sum for the year and will get you caught up on some interesting developments. 1.

Pitching 148

Pitching YouTube Community Company 148

Axia PR

JANUARY 5, 2021

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs. Guest: Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Leadership 118

Leadership Advertising Advertising Corporate 118

Cision

JANUARY 5, 2021

Mark Hix is now a Columnist for The Telegraph; HuffPost UK Editor-in-Chief Jess Brammar has returned from leave; STV announces multiple changes to news management team.

Media 120

Media Blogging 120

Mindful Marketing

JANUARY 5, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing ​ Do you have a resolution for 2021? According to Parade , the most popular annual self-promise is to lose weight. Given interests in appearance and health, it’s understandable that many people want to watch what they put into their mouths.

Writing 114

Writing Customer Service System Examples 114

Axia PR

JANUARY 5, 2021

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. January 2021 – New Year, New Plan. Agile Marketing Strategies Your PR Team Needs in 2021. In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands.

Strategy 107

Strategy Meeting Company Marketing 107

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Agility PR Solutions

JANUARY 5, 2021

We’re all familiar with the iconic ‘Four Ps” of marketing, and since brand authenticity will play a big role in consumers’ decision-making process in 2021, a new survey by online brand protection software provider Incopro delves into shopper perspectives on the significance of that role and of brands’ obligation to protect consumers from a variety of […].

Brand 86

Brand Branding Marketing Software 86

The Stalwart Blog

JANUARY 5, 2021

The year 2021 certainly kicked off in fine Crisis PR style. One of the chaotic events of this week certainly includes the confusing rollout of the vaccines to combat COVID. We’ve seen several states with long lines, and other states still waiting for an adequate number of vaccines. We’ve even seen the Crisis come back to nursing homes whose health care workers are reluctant to take the vaccine, simply because they’re not sure that they can trust anyone.

Crisis 78

Crisis Crisis Communications Healthcare Fashion 78

Communications Conversations

JANUARY 5, 2021

You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral College. Thanks ? @Walmart ? for your insulting condescension.

Government 74

Government Social Media Viral Guidelines 74

Muck Rack

JANUARY 5, 2021

How to approach PR mountains in 2021

How To 110

How To 110

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Practical Law Construction

JANUARY 5, 2021

As is customary, I’m starting the year with a look at what the year may hold for construction practitioners. I did this last year too , musing then over what we should be calling the decade we’d just left as we arrived in the twenty-twenties. I also wondered what the next major event in construction law was likely to be (excluding the obvious elephant in the room ).

Construction 59

Construction Comparison 59

HMA Public Relations

JANUARY 5, 2021

After surviving a rollercoaster of a year that was 2020, I speak for most of us when saying 2021 comes as an optimistic breath of fresh air. Leading up to the new year, you may have spent time decluttering your home and email inbox or began drafting your resolutions and goals in preparation for the […].

Social Media 52

Social Media How To Media LinkedIn 52

Doctor Spin

JANUARY 5, 2021

Looking for the best PR quotes? Well, I do run a public relations blog after all. And if you run a PR blog, you sort of have to have a blog post with a selection of the best PR quotes. It’s something of an unwritten law, I think. Also, I was inspired by the beautiful PR calendar by Picnic Society (by Andrew Kasparas ). Now, I know I’m cheating a bit here.

Print 52

Print Writing Creativity Ethics 52

Maxim Behar

JANUARY 5, 2021

The third story of "Priceless Lessons" by Maxim Behar for BGLOBAL magazine, where he shares his meetings with interesting people and the PR and business lessons he has learned from them. On The Top of The Pyramid A story of a hot evening, cold white wine with soda, Hawaiian shirts, rock star hairstyles and the priceless lessons of Terence Billing in a small Italian restaurant in central Frankfurt.It was a very warm day in July and I had no intention of even showing my nose outside.

Hotels 52

Hotels Meeting Local Fashion 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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