Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

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Prowly

FEBRUARY 2, 2021

At some point, every PR professional has struggled to find interesting angles and create newsworthy stories. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”. On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]. The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine.

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Agility PR Solutions

FEBRUARY 2, 2021

Email is still one of the most popular ways PR experts contact people at scale. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns. But if you’ve used email for your PR campaigns you know […]. The post 3 common email pitch mistakes that will undermine your PR campaign appeared first on Agility PR Solutions.

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Cision

FEBRUARY 2, 2021

Team updates announced at GRAZIA UK; Kerry Potter is appointed Associate Features Director for ES magazine; Gwendolyn Smith is now Assistant Arts Editor at the i.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

FEBRUARY 2, 2021

Companies should be doing to create more buzz around them or their products to market things earlier because there’s no reason they should be waiting around until a few days before a launch to start marketing. In fact, having a good pre-launch PR strategy in place means that the company will attract audiences and their attention, which ultimately results in sales without waiting around for the profit.

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Solo PR Pro

FEBRUARY 2, 2021

Professional development is a large piece of your success as a solo PR pro. To provide the most value to your clients, it’s key to be aware of industry best practices and relevant techniques plus how to apply them to elevate your work. Have you ever considered going through the Accredited in Public Relations (APR) process? If you’re a whiz in your day-to-day and clients sing your praises, it might be time to supercharge your PR experience and position yourself as a credentialed leader in the fie

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Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. But, one recently stood out to me–and not for the right reasons. In case you missed it, on Jan. 23, J-Lo issued the #LoveDontCostAThingChallenge to celebrate the 20th anniversary of her J-Lo album (also, longest hash tag ever–amiright?).

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Reputation Us

FEBRUARY 2, 2021

Brand is what you say about yourself. Reputation is what others say (or don't say) about you. Are you listening? Casey Boggs. President / ReputationUs. We invite you to explore the ReputationUs tailored REPUTATION AUDIT for your company. We get it…looking underneath the hood of your operations to find reputational risks and vulnerabilities can be daunting.

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Awario

FEBRUARY 2, 2021

Campaign monitoring helps you spot any troubles early on and prevent a full-blown social media crisis, track the reaction, and measure how the awareness and reputation change over the course of the marketing campaign and after.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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HMA Public Relations

FEBRUARY 2, 2021

I don’t need you to be great. I just need you to suck less than someone else. That is not my quote. About a dozen years ago, I was enjoying the IABC Phoenix Copper Quills with my colleagues. The keynote for the evening was Peter Shankman, then-owner of Help A Reporter Out (HARO). During his […].

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NewsWhip

FEBRUARY 2, 2021

Usually a Super Bowl ad is thought of as being the golden ticket to getting attention to your brand. After all, that’s why they cost so much money. . But what if that’s not the case in 2021? . We have a useful test case here in Budweiser, a legacy brand that has been a perennial Super Bowl advertiser since 1983, when parent company Anheuser-Busch spent all of its allotted time introducing Bud Light. .

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Communications Conversations

FEBRUARY 2, 2021

Even during a pandemic, it’s tough to keep up with all the TikTok and hash tag challenges that influencers are doing with brands. But, one recently stood out to me–and not for the right reasons. In case you missed it, on Jan. 23, J-Lo issued the #LoveDontCostAThingChallenge to celebrate the 20th anniversary of her J-Lo album (also, longest hash tag ever–amiright?).

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NewsWhip

FEBRUARY 2, 2021

Misinformation battlefields: Marshall Manson and the Brunswick Group. Watch webinar. Transcript. Topics. Continuing our exploration of strategies for combating misinformation in 2021, we speak this Friday with Marshall Manson. Marshall leads Digital for leading advisory firm Brunswick Group in the UK, Europe, Africa, India and other markets. He was previously UK CEO of Ogilvy PR and EMEA MD of Digital for Edelman.

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Muck Rack

FEBRUARY 2, 2021

How Isagenix uses Muck Rack to achieve PR goals

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Axia PR

FEBRUARY 2, 2021

Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Guest: Our episode guest is Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce.

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HMA Public Relations

FEBRUARY 2, 2021

We are often told the key to success is the ability to step back and see the big picture. And while mastering the ability to take a 10,000-foot-view – allowing you as a leader to see what has happened, what is happening and the ultimate goal at once – during a recent Public Relations Global […].

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The Hoffman Agency

FEBRUARY 2, 2021

By Samantha Tan, Account Executive. Every company has its values, but for many organizations their importance and relevancy don’t go beyond a blurb on the website. As Executive Vice President Steve Jursa puts it: “It’s one thing to say it, it’s another to live it.”. At The Hoffman Agency we want our values to go beyond lip service and become the backbone of our organizational culture, which means ensuring they’re practiced by everyone — from our CEO Lou Hoffman, our newest interns and everyone i

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Sword and the Script

FEBRUARY 2, 2021

Isentia brings AI to broadcast monitoring; Propel adds social media monitoring; Muck Rack partners with non-profits for journalists; plus mentions and picks. For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. This was true of every industry, except PR technology.

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5W PR

FEBRUARY 2, 2021

The previous year proved to be tumultuous throughout the world, with the pandemic changing the way people work, shop, and even live their daily lives. Although the promise of vaccines is giving many people new hope for the coming months, it’s far too soon for things to immediately go back to normal in just a few weeks. Many industries have to recreate their business models to fit this “new normal,” not all businesses in those industries have been too successful, which led to many companies shutt

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Agility PR Solutions

FEBRUARY 2, 2021

Last month, President Trump was banned from popular social media sites after being seen to advocate for the violent storming of the US capitol, which led to the death of five people and at least 60 protestors being arrested. This unprecedented moment in history has led to a fierce debate about the social media’s role […]. The post How will social media platforms evolve following Trump’s ban?

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Flatiron Communications

FEBRUARY 2, 2021

Did @PressSec’s Staff Seek Journalists’ Questions in Advance? White House Press Secretary Jen Psaki (Photo by MANDEL NGAN/AFP via Getty Images). I suppose it’s all relative. Compared to the horrific daily White House press briefings of the last four years — when there were any — the transparent and truthful approach of President Biden’s new Press Secretary Jen Psaki and her team is a breath of fresh air.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management