Tue.Jul 07, 2020

Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.

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4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots. PR pros, it’s time to put your money where your black square box on Instagram was “standing in solidarity with #BlackLivesMatter.”

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The post-pandemic customer journey: ‘New normal’ behavior, purchasing trends, and 7 new consumer segments

Agility PR Solutions

The long-term effects of the COVID-19 crisis are uncertain but for now it is clear that consumer shopping habits have changed radically, and will continue to evolve in the near future—which has communications pros busily adjusting to a new, extraordinary reality.

More Trending

Creating an internal task force around return to the workplace

PR Daily

A look at how communicators are navigating this complex issue. Many organizations have taken a wait-and-see approach around plans to return to the office, particularly as COVID-19 cases spike some states.

Targeting the right publications to maximize your links

Agility PR Solutions

While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go so far.

Networks highlight Black-owned businesses for #BlackOutDay2020, TikTok promises to leave Hong Kong, and OKCupid opens pronouns feature to all

PR Daily

Also: Microsoft shares employee insights in a ‘Disability in the Workplace’ series, Instagram is gaining marketing budgets, Harvard and Princeton prepare for fall, and more.

Is WFH productivity becoming an issue? Most employees say yes.

Agility PR Solutions

Remote work is a big part of the “new normal,” at least for now, but productivity is becoming an issue for employees working from home, according to new research from business news and how-to website The Manifest, which finds that only 3 in 10 employees say they’re more productive working remotely than in an office […].

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including Marketing Week, Mediatel, The Telegraph and more

Cision

Marketing Week announces new roles for Russell Parsons and Sarah Vizard; Michaela Jefferson is now News Editor at Mediatel; Campbell MacDiarmid to report for The Telegraph from Beirut. Media Blog

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Arizona’s Own Language

HMA Public Relations

Do you mow the lawn or cut the grass? Arizona has its own colloquial language that differs from the rest of the country. Click to read more about common Arizona phrases. The post Arizona’s Own Language appeared first on HMA Public Relations. Featured Arizona colloquial terms language

Traditional vs Digital PR: An Unwanted Romance?

Prowly

How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry.

How Zapier uses Muck Rack to achieve PR goals

Muck Rack

How Zapier uses Muck Rack to achieve PR goals

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR, Progress and the Pain in the Process

Solo PR Pro

Twenty years ago, we could not have imagined that we would use our phones to bank, do business, open doors and thwart burglars, yet it is a common reality that we now take for granted. That device that was once solely used for voice-to-voice calls now rarely gets used for that purpose.

UK Media Moves including Marketing Week, Mediatel, The Telegraph and more

TrendKite

Marketing Week announces new roles for Russell Parsons and Sarah Vizard; Michaela Jefferson is now News Editor at Mediatel; Campbell MacDiarmid to report for The Telegraph from Beirut

Meghan Markle news: The staggering sum Meghan could earn for just one speaking slot

Mark My Words

The Express. PR expert Mark Borkowski claimed Meghan and Harry could earn £1million-plus for each speaking slot they complete in the future. He told The Sun: “I’m surprised they haven’t done this sooner. “It It will be one of the great income generators for them. They will clean up — they are up there with the Obamas. The speaker’s circuit is a natural safe space for them to plunder. And they are doing it in America, which is where the money is.”. link]. . Mark Comments Uncategorized

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Broad meaning given to “dispute arising under the contract” in adjudication

Practical Law Construction

Much has been written already about the Supreme Court’s judgment in Bresco Electrical Services v Michael J Lonsdale but, before you stop reading this blog because you’ve already read umpteen updates about the case, I want to assure you that I’m not going to talk about the insolvency issue.

We’re in the dough! Meghan Markle and Prince Harry volunteer alongside former gang members at LA bakery to prepare food for the vulnerable – after signing ‘£1m-a-speech’ deal with agency used by Obamas

Mark My Words

Mail Online. PR expert Mark Borkowski told The Sun the pair will ‘clean up’ They plan to speak on social issues including racial justice, gender equality, the environment and mental health, according to the LA Times. ‘I’m surprised they haven’t done this sooner. It will be one of the great income generators for them. The speaker’s circuit is a natural safe space for them to plunder,’ he added. . link]. Mark Comments

HA Jamz with a Dash of Nostalgia

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). . From hearing a song for the first time in an H&M store, to interviewing a favorite musician at a Swiss music festival, to returning to childhood classics — this week, our colleagues took us back with their song selections. .

Jonas Akerlund to Direct Brian Epstein Biopic ‘Midas Man’

Mark My Words

The Hollywood Reporter A biopic of music visionary, impresario and iconic Beatles manager Brian Epstein is in the works, with Swedish filmmaker Jonas Akerlund tapped to direct. Midas Man is being produced by Trevor Beattie and Jeremy Chatterton at Trevor Beattie Films ( Attacking the Devil , Nureyev , Spitfire ) and Kevin Proctor and Perry Trevers at StudioPOW ( Funny Cow , Cordelia ). Peter Dunne and Mark Borkowski are executive producers.

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Improving employee wellness with an annual challenge

PR Daily

Community Health Charities took its annual health challenge online in hopes of creating community and driving wellness for workers during the pandemic.

Damian Collins: Spreading harmful content on social media should be an offence like dumping chemicals

Mark My Words

Campaign Social media companies should be held liable for the spread of harmful disinformation on their platforms, according to a panel of experts, including the former chair of the Department for Digital, Culture, Media & Sport select committee. They also warn that the next “fake news” battle will be over coronavirus vaccine take-up.