Tue.Jul 07, 2020

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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no.

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Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider. A recent study before the pandemic by keyword management company WordStream revealed that of 23 industries analyzed, every one scored […]. The post Display or Search Network?

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Traditional vs Digital PR: An Unwanted Romance?

Prowly

How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. It demands greater cross-functionality between […]. The post Traditional vs Digital PR: An Unwanted Romance?

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Is WFH productivity becoming an issue? Most employees say yes.

Agility PR Solutions

Remote work is a big part of the “new normal,” at least for now, but productivity is becoming an issue for employees working from home, according to new research from business news and how-to website The Manifest, which finds that only 3 in 10 employees say they’re more productive working remotely than in an office […]. The post Is WFH productivity becoming an issue?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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UK Media Moves including Marketing Week, Mediatel, The Telegraph and more

Cision

Marketing Week announces new roles for Russell Parsons and Sarah Vizard; Michaela Jefferson is now News Editor at Mediatel; Campbell MacDiarmid to report for The Telegraph from Beirut.

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More Trending

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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. A handful of companies that make software for public relations are staking a claim on the term.

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Targeting the right publications to maximize your links

Agility PR Solutions

While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go so far. As KPIs increase, your team can […]. The post Targeting the right publications to maximize your links appeared first on Agility PR Solutions.

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PR, Progress and the Pain in the Process

Solo PR Pro

Twenty years ago, we could not have imagined that we would use our phones to bank, do business, open doors and thwart burglars, yet it is a common reality that we now take for granted. That device that was once solely used for voice-to-voice calls now rarely gets used for that purpose. But prior to smartphones being ubiquitous, there was a transition from old to new.

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Meghan Markle news: The staggering sum Meghan could earn for just one speaking slot

Mark My Words

The Express. PR expert Mark Borkowski claimed Meghan and Harry could earn £1million-plus for each speaking slot they complete in the future. He told The Sun: “I’m surprised they haven’t done this sooner. “It will be one of the great income generators for them. They will clean up — they are up there with the Obamas. “The speaker’s circuit is a natural safe space for them to plunder.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Arizona’s Own Language

HMA Public Relations

Do you mow the lawn or cut the grass? Arizona has its own colloquial language that differs from the rest of the country. Click to read more about common Arizona phrases. The post Arizona’s Own Language appeared first on HMA Public Relations.

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We’re in the dough! Meghan Markle and Prince Harry volunteer alongside former gang members at LA bakery to prepare food for the vulnerable – after signing ‘£1m-a-speech’ deal with agency used by Obamas

Mark My Words

Mail Online. PR expert Mark Borkowski told The Sun the pair will ‘clean up’ They plan to speak on social issues including racial justice, gender equality, the environment and mental health, according to the LA Times. ‘I’m surprised they haven’t done this sooner. It will be one of the great income generators for them.

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How Zapier uses Muck Rack to achieve PR goals

Muck Rack

How Zapier uses Muck Rack to achieve PR goals

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Damian Collins: Spreading harmful content on social media should be an offence like dumping chemicals

Mark My Words

Campaign Social media companies should be held liable for the spread of harmful disinformation on their platforms, according to a panel of experts, including the former chair of the Department for Digital, Culture, Media & Sport select committee. They also warn that the next “fake news” battle will be over coronavirus vaccine take-up.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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HA Jamz with a Dash of Nostalgia

The Hoffman Agency

By Shereen Masoud-Jointe, Account Executive (Europe). . From hearing a song for the first time in an H&M store, to interviewing a favorite musician at a Swiss music festival, to returning to childhood classics — this week, our colleagues took us back with their song selections. . 36. Love Will Come Through — Travis. 37. Changes — 2Pac. 38.

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Broad meaning given to “dispute arising under the contract” in adjudication

Practical Law Construction

Much has been written already about the Supreme Court’s judgment in Bresco Electrical Services v Michael J Lonsdale but, before you stop reading this blog because you’ve already read umpteen updates about the case, I want to assure you that I’m not going to talk about the insolvency issue. I’m not even going to summarise the facts of the case, as they aren’t relevant to the part of Lord Briggs’ judgment I want to focus on.

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Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow.

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Jonas Akerlund to Direct Brian Epstein Biopic ‘Midas Man’

Mark My Words

The Hollywood Reporter A biopic of music visionary, impresario and iconic Beatles manager Brian Epstein is in the works, with Swedish filmmaker Jonas Akerlund tapped to direct. Midas Man is being produced by Trevor Beattie and Jeremy Chatterton at Trevor Beattie Films ( Attacking the Devil , Nureyev , Spitfire ) and Kevin Proctor and Perry Trevers at StudioPOW ( Funny Cow , Cordelia ).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission