Wed.Oct 14, 2020

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey. Organisations need to plan for dips in productivity as the human impact of the Coronavirus pandemic takes hold.

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IOC Hopes to Salvage Tokyo Olympics

Ronn Torossian

It’s already been called “the most expensive” summer Olympic Games on record, and, because of COVID-19 precautions, not a single athlete has even competed.

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How to create a crisis plan in less than 30 minutes

PR Daily

You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time. Several months ago, one of my clients had to fire a client. My client is a small company, and a few employees manage the brand’s social media sites.

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5 tactical tips to effectively pair content and design

Agility PR Solutions

When you’re working to create a content strategy, there are typically two priorities: creating exceptional visual content and building content that is more engaging. If you have great content, it can still appear to be boring without a touch of design.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How companies can address the past with honesty—and move forward with purpose

PR Daily

When getting your house in order and trying to change a negative narrative around past mistakes, actions speak louder than words. Purpose—an organization’s reason that it exists, beyond profits and grounded in humanity—has become a mandate for businesses of all sizes and sectors.

More Trending

Top priorities for communication pros that merit investment and energy

PR Daily

Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment. It’s understandable to feel confused and frustrated right now.

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Talk to me

Stephen Waddington

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. It’s a nascent market that has accelerated because of COVID-19.

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.

3 PR pros share new skills they’ve picked up during the pandemic

Muck Rack

3 PR pros share new skills they’ve picked up during the pandemic

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Kraft pulls ‘send noodz’ campaign, IKEA asks for old furniture for #BuyBackFriday, and Facebook bans anti-vaccine ads

PR Daily

Also: A majority of execs think organizations need to push DE&I efforts forward, Chris Rock promotes Verizon’s 5G serices, Facebook Messenger gets a redesign, and more. Hello, communicators: .

COVID is forcing businesses to make faster decisions—yet most rely on outdated data

Agility PR Solutions

Media Moves at Washington Post, Goop & NYT Cooking, Harper’s Bazaar Hires Three Top Editors

Cision

Elise Loehnen steps into a new role at Goop, Genevieve Ko to join NYT Cooking, and more. Media Blog

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What To Do When A Journalist Goes Quiet (And How to Avoid That)

Prowly

Captain Jean-Luc Picard famously said “It is possible to commit no mistakes and still lose. That is not a weakness; that is life.” ” It’s a quote every PR specialist worth their salt should remember because in our line of work it’s often truer than not. We’ve all been there.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Regardless of election outcome, consumers’ minds made up about spending 

Agility PR Solutions

How I can explain what public relations is to my mother without her eyes glazing over

Axia PR

A simplified definition of PR. What is public relations? I get asked this question all the time. If I’m being honest, I sometimes have trouble narrowing it down into bits of information that someone who knows nothing about communications and marketing could understand.

Media Moves at Washington Post, Goop & NYT Cooking, Harper’s Bazaar Hires Three Top Editors

TrendKite

Elise Loehnen steps into a new role at Goop, Genevieve Ko to join NYT Cooking, and more

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What are strategic insights?

Axia PR

How Axia deep dives into clients’ brand, consumers, and competition. When creating a communications, PR, or marketing strategy for a company, it can be tricky determining what the company needs help with and where/how it can improve.

Ultimate Guide to Using Boolean in Spike Search

NewsWhip

Boolean search operators. Use AND to narrow your results. Use OR to expand your results. Use NOT to exclude from results. Boolean search modifiers. Use quotation mark s to search exact phrases. Use parentheses to combine searches. Wild card to include all word variations. Bonus tip. If you spend any time in research, soon you’ll come across the term Boolean. In short, this is a way of writing your searches so you can create queries that are more targeted than simple keywords. Sounds great?

How to Extend CSM to Social Media?

5W PR

A week after the pandemic was declared, Omdia, the tech research branch of Informa Tech, estimated that internet usage was up by as much as 70%. Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media.

Help Your References Land You the Job

Culpwrit

An agency recruiter called me last week seeking a reference for a former colleague. I get a lot of reference checking calls, but this time I was surprised. I hadn’t heard from the applicant in more than a few of years.

Additional investigate reporting team coming to Arizona

HMA Public Relations

As newsrooms continue to change, the need for quality journalism does not. ProPublica will be supporting investigative journalism in AZ. Click to learn more. The post Additional investigate reporting team coming to Arizona appeared first on HMA Public Relations. Featured Abbie Fink investigative journalism propublic

These were the top publishers of September 2020 on Facebook

NewsWhip

Politics were sharply in focus last month, as the debates and the election rapidly approached, and that is reflected in our September publisher rankings on Facebook. As usual, we used our API to gather these rankings , which you can read about on our developer hub.