ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.
Doctor Spin
DECEMBER 30, 2023
This blog post highlights the importance of separating recognition from rewards from feedback in communicative leadership, providing a framework with rules for effective implementation. Here we go: Communicative Leadership is Critical In leadership, the way messages are conveyed is just as important as the messages themselves.
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ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. Recognize employees. As noted in last week’s post , employees can be powerful brand advocates if encouraged to create and share social content within a sensible framework.
Flack's Revenge
MAY 15, 2015
AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. enables each employee be a content creator. (A more complete list can be found in Alan Belniak’s LinkedIn post ).
PRSay
SEPTEMBER 18, 2020
All proceeds from the sale of the book — available in hardcover, softcover and as an ebook — benefit the Museum of Public Relations. The following is adapted from Dick Martin’s book about Marilyn Laurie’s life in public relations, “ Marilyn: A Woman in Charge ” (PR Museum Press, 2020). Women weren’t welcome at the C-suite level.
Polaris
DECEMBER 14, 2014
Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.
PR 20/20
NOVEMBER 7, 2019
When thinking through audiences, consider: Employees. Is there someone on the leadership team with a network worth publishing to more frequently? Content (ebooks, white papers). Customers (all-time, current, past; and consider specifying by product or service). Competitors (in your databases). Website visitors. Partnerships.
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