Remove Creativity Remove eBook Remove Employee Remove Leadership
article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Host a community cleanup event or volunteer day with employees and customers.

article thumbnail

Brand Awareness: It’s All About Content

Onclusive

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246
article thumbnail

The Pitfalls of Groupthink: Decision-Making in Organisations

Doctor Spin

Here we go: Quicklinks Groupthink and Poor Decision-Making Groupthink and Internal Communications Why Groups Are Sensitive To Pressure Avoiding Groupthink in Organisations PR Resource: Communicative Leadership Groupthink and Poor Decision-Making Groupthink is a concept in organisational behaviour. High tolerance for productive mistakes.

article thumbnail

Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers? e) Costs involved.

Survey 60
article thumbnail

The Top 50 Social Media Influencers on Twitter

Cision

Co-Founder of Status Creative, a leader in social media engagement. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015.

article thumbnail

12 Ways to Leverage Your Existing Investment in B2B Webinars

Sword and the Script

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60
article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. For me, as a local government employee, there are clear political boundaries. And Lagavulin.