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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

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The Implications of the Growth of Social News

Cision

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution.

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6 PR Pitches To Avoid At All Costs

ImPRessions - Crenshaw Communications

Clever writing and puns have their place, but err on the side of simple, clear language to get your points across. Think the way the media think. Print magazine? Avoid the frustration of being shut out by getting a good handle on media timing. Download our free tipsheet, 5 Pitches That Work And Why. .

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4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. It will not just improve your media relations, but also the brand content you offer directly to online audiences.

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5 Things to Research Before Pitching Freelancers

Cision

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. With this in mind, I’m likely not going to write a puff piece about Kayak.

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Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Bianchi Biz Blog

I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. Any pet peeves with PR people?

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Critical Mention 2021 Recap

Critical Mention

The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Updated design changes have been made for expanded mentions within the Standalone Pages where users can view clips and generate downloads. Priscilla Osorio. SCHEDULE A DEMO.

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