Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. That’s marketing ! Source: Business Horizons 10 Coombs, W.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Burrelles Fresh Ideas

AUGUST 2, 2023

Television’s widespread appeal ensures that even in today’s on-the-go digital era, it remains a crucial channel to capture the attention of a broad demographic. Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference.

Radio 74

Radio Television Media Local 74

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

MARCH 23, 2023

All of the above is what we typically refer to as influencer marketing. If you’re not upfront about what you’re looking for, the influencer may feel misled or used, harming your relationship with them and potentially damaging your brand’s reputation.

Marketing 52

Marketing Tools Blogging Advertising 52

Rock the Status Quo

SEPTEMBER 16, 2014

Some agencies are large enough to be generalists, servicing all facets of digital PR and marketing because they have teams in place to successfully deliver on that promise. Don’t be afraid to specialize and build a reputation around your sweet spot. Most agencies and ALL independents or freelancers should not.

Agency 164

Agency SEO Training Analysis 164

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

Doctor Spin

DECEMBER 15, 2023

The intranet is the unsung hero amongst PR channels. In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This includes document management systems, digital libraries, and databases.

System 52

System Employee Meeting Internal 52

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. Digital PR – Here, placement rates are very low in the initial outreach campaign, averaging one or two placements.

Data 120

Data SEO Groups Pitching 120

ZudePR

MAY 22, 2018

Use between when referring to two items. Avoid when referring to -iennial, -annual, weekly. The book itself is still referred to as Catch-22. They only take a cap when you’re referring to just Dad or Mum. Upper-case “g” when referring to the company. I went for learned (and cut out the reference to a learned man).

Writing 95

Writing Google Comparison Government 95

Buzzstream

JANUARY 5, 2024

Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes.

How To 83

How To LinkedIn Tools Google 83

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list.

Tools 62

Tools SEO Analysis Google 62

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. This proactive approach can also attract backlinks from other websites seeking to reference the latest information.

Tools 71

Tools SEO Analysis Google 71

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Above the Noise is the owners’ manual for the modern PR professional. Sound, specific and imminently useful, you’ll refer back to this book over and over again.”

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

It will help you build trust and reputation with the right audience, and help your message be found when they are looking for it. Above the Noise is the owners’ manual for the modern PR professional. Sound, specific and imminently useful, you’ll refer back to this book over and over again.”

Case Study 100

Case Study Infographics Journalism Writing 100

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Would you be able to add the link to [your page link] for reference? Please let me know.

Google 71

Google Infographics Pitching Resources 71

Buzzstream

NOVEMBER 10, 2020

Always ensure you use a reputable source that is as unbiased as possible. Abbreviations are often referred to without including the full name of the organisation initially. For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. .

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Hover over their handles to see if they reference a site in their bio.

Construction 62

Construction How To Media Google 62

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. SF: Online Reputation Management. Reputation Management has always been a core PR function. Follow me on Twitter.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100