Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Bianchi Biz Blog

DECEMBER 2, 2021

PR can help you leverage all-important earned media in trusted, credible industry journals and news websites – and provide a solid springboard for your technology to become known and perceived as a leader and a preferred partner in the industry. Today, online success starts with search engine optimization (SEO).

Automotive 68

Automotive Technology Engineering Trade Shows 68

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention.

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. “Not everyone wants to play the game, ‘What’s the last word in the headline?’” So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention.

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. Several years have now passed since the birth of Web 2.0

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

MARCH 1, 2022

Or the Longview Journal in the case of this particular announcement. Here’s a roundup of other news and links from the world of PR technology. Notified by Intrado added “coverage books” to its PR platform. Here’s the list of PR technology companies I’m watching and here’s how to get on my radar. Image credit: Pixabay.

Software 118

Software Case Study Advertising Advertising 118

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. On distraction-fighting habits) Writing my goals in my journal daily. Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Yes, if the goals are SEO and conversions.

Construction 62

Construction How To Media Google 62

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs).

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100