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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

That Digital PR Campaign has been done before – can you do it again? This post originally started out as a talk called Difficult Second Album Syndrome which I gave at Drink Digital earlier this year. Then, you’ll also need to do a little extra work to see if those conditions are still alive and well in journalism today.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. The only outgoing link from the page was to an internal page. Brand mentions are great. Is it even worth it?

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The 8 Digital PR Tools You Need in 2021 (According to the Experts)

Buzzstream

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

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Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

Or the Longview Journal in the case of this particular announcement. The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. Here’s a roundup of other news and links from the world of PR technology. Content picks from around PR tech land.

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How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. So what’s a PR pro to do? Plus, it’s a great launch point into digital PR tactics, if online visibility is something new to you.

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The Deep Work Habits of 28 Highly Productive People

ZudePR

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. She is a social media, SEO, Internet marketing and blogging consultant. The root of the problem is always internal. On distraction-fighting habits) Writing my goals in my journal daily. People who produce.

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