Remove Digital PR Remove Journalism Remove Measurement Remove Media
article thumbnail

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. She will answer questions about PR measurement.

Analytics 100
article thumbnail

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Currently only 1% of news content is about major enterprise.

Analytics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Pitch Journalists in 2024 (According to Journalists)

Buzzstream

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Media Database Tool Media database tools like Cision or Muck Rack can get you access to large lists of journalists. Some call this the “spray-and-pray” technique. Ultimately, this approach worked…OK.

Pitching 126
article thumbnail

Webinar 'Supercharge your Online Newsroom with SEO Basics'

Presspage

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live? You should still register !

SEO 79
article thumbnail

The Digital Transformation Hierarchy

Doctor Spin

Refine your tagging, set up advanced autoresponders, and ensure your compliance measures are current. Social media. Develop a cohesive brand voice, schedule posts consistently, and leverage analytics to measure engagement and refine strategies. Examples of Needs: Social media engagement. Journal of Management Studies.

article thumbnail

How to Find Journalists to Cover Your Story

Buzzstream

Even though journalists are still getting laid off at a high rate, pitching your story directly to a journalist is still the best way to get media coverage. Finding the right journalists for your story is key to securing a media mention. The main problem with media databases is that they get dated quickly.

How To 62
article thumbnail

Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation. That’s marketing !