Digital PR Journalism Measurement Media 
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. She will answer questions about PR measurement.
The Proactive Report
FEBRUARY 22, 2016
News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. Currently only 1% of news content is about major enterprise.
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Presspage
APRIL 9, 2018
During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. Can't attend live? You should still register !
Doctor Spin
FEBRUARY 14, 2024
Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation. That’s marketing !
PR Conversations
NOVEMBER 22, 2023
Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). After all, publics were enabled to act as equals and amplify crisis situations.
Lauri Pehar Borsh
APRIL 30, 2014
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.
Lauri Pehar Borsh
APRIL 30, 2014
One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.
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