Onclusive

DECEMBER 6, 2017

You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 86

Trends Brand Branding Analytics 86

Shift Communications

FEBRUARY 20, 2019

In this post, we’ll explore numerous free tools readily accessible at our fingertips across the world-wide-web. Let’s explore what we can learn from these tools and how we can use them to inform our strategy. A great third-party tool that can be used for competitive social media research is CrowdTangle. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

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Data-Driven PR Data Conference Tools 79

Shift Communications

JANUARY 28, 2019

Owned media can be a powerful tool when it comes to giving people a reason to keep revisiting your site. I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. Above all, make sure that you’re sharing something fresh and thought provoking.

How To 89

How To Case Study Conference Web 89

Shift Communications

SEPTEMBER 12, 2017

Dealing with proprietary software often means converting our data into compatible formats for use by multiple, different tools. The final and arguably most important attribute of great data for predictive analytics is data that’s been chosen well. Sources of Great Data for Predictive PR. Social media data.

Analytics 92

Analytics Software Data System 92

Prohibition

FEBRUARY 14, 2023

Tech PR is an essential tool for tech companies to stand out from the competition and achieve maximum impact and results. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 1, 2015

As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! It’s our job to take bits and pieces from one tool, a few tidbits from another, and with it tell a story that ends with actionable takeaways.

Big Data 60

Big Data Data Pinterest Storytelling 60

Waxing UnLyrical

DECEMBER 7, 2015

Getting Your PR Measurement Program in Shape for 2016. Why: “Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community.

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Data-Driven PR Banking Facebook Writing 40

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. As well, it synthesizes a host of ideas. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. The Old Way.

Video 117

Video Measurement Communications How To 117

Shift Communications

APRIL 2, 2015

The ability to show our PR efforts are working. Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Tapping into new sources of data via all sorts of tools has expanded the way we report for our clients. This is pretty powerful.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.

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Infographics Analytics Data-Driven PR Data 68

Shift Communications

APRIL 28, 2015

BuzzFeed Pound makes the claim that it has cracked that nut using data and “new, proprietary technology that captures how BuzzFeed stories spread on the social web.” Companies like BuzzFeed are beginning to use Big Data to understand how content spreads over a series of time rather than in discrete, clustered groups.

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Data Analytics Viral Big Data 60