Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Have you tried shooting and loading 360 degree video on Facebook yet?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Have you tried shooting and loading 360 degree video on Facebook yet?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In fact, of those who use a mobile device to access Facebook, nearly half use ONLY a mobile device to access Facebook, as shown by the red bars below: For half of Facebook’s users, your mobile marketing strategy is synonymous with your Facebook strategy. Have you tried shooting and loading 360 degree video on Facebook yet?

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

OCTOBER 26, 2017

Implications for Marketing and PR. While the Chief Digital Officer may not have a direct connection to corporate communications, public relations, or marketing, their work directly impacts us. The CDO knows where all the data is and how it’s being used. Vice President, Marketing Technology. Christopher S.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

FEBRUARY 13, 2017

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Video Metrics. The Old Way.

Video 117

Video Measurement Communications How To 117

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 30, 2018

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input. If you’re a data-driven PR shop, you may have a head start on what AI could do.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role. Although to be clear, this is not a question limited by age; I’ve also gotten the question from career changers or communicators who simply wish to improve their marketability.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. Marketing Analyst . BORING PRESS RELEASE BINGO IS BACK!

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

SEPTEMBER 20, 2017

Set a reminder on your smartphone for a week from now and see if you can NOT remember this video after only one viewing. Instead, measure what impressions create, awareness and perception, and then assign values to these outcomes using your marketing analytics software. Vice President, Marketing Technology. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 31, 2016

YouTube users post 400 hours of new video per second. Worse, there are so many visual data streams produced in any given minute that it becomes impossible to do meaningful analysis on a large scale by hand. What if you had insight into the subject matter shown in the fastest trending YouTube videos? Christopher S.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

OCTOBER 19, 2015

Set a reminder on your smartphone for a week later and see if you can NOT remember this video after only one viewing. Measure instead what impressions create: awareness and perception, and then assign values to these outcomes using your marketing analytics software. Vice President, Marketing Technology. Christopher S.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

JUNE 6, 2016

Our audience doesn’t care whether a video, infographic, animated GIF, podcast, or story is hosted by us (owned), shared by third parties (owned), or sponsored (paid). Vice President, Marketing Technology. Today, the concepts of earned, owned, and paid media are largely meaningless. Christopher S.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

SEPTEMBER 18, 2017

Let’s look at some key points: A: The fall is a good time for my blog – and unlike other B2B marketing sites, I don’t see a Thanksgiving slowdown, just a Christmas one. This is due in part because I have lots of content about marketing plans and strategies, which are hot search topics in January. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132