Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Perhaps it’s our agency’s data. Vice President, Marketing Technology. Sales Pitches. Christopher S.

Analytics 0

Analytics Google Data-Driven PR Training 0

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US.

B2B 147

B2B Data Retail Survey 147

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. Vice President, Marketing Technology.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

MAY 22, 2017

Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. To remain competitive, marketing and communications companies will need to rethink what they do and how they do it. Vice President, Marketing Technology.

Publicity 166

Publicity Data Analytics Advertising 166

Waxing UnLyrical

JULY 18, 2016

Measuring Mobile Marketing Requires Different Metrics. Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.”

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

AUGUST 25, 2017

The problem might not be where, when or how content is presented, but rather the content topics themselves. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. So, if content just isn’t getting views and shares, why bother? The Solution.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

SEPTEMBER 25, 2017

The second scenario where predictive analytics often fails is with black swans – events that are significant and impactful, but could not be foretold from existing data. While much business and marketing data is cyclical, seasonal, and predictable, we still encounter these events from time to time. Stay tuned!

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

MARCH 12, 2018

However, all things being equal, branded non-negative searches are a far better way to determine how present we are in the minds of our audience than other traditional PR metrics ( especially impressions, which are worthless ). A final caveat is that branded non-negative search is the best metric for PR to measure today.

Measurement 107

Measurement SEO Policies Reputation 107

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JANUARY 25, 2016

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? This often means using data about our current market or audience to create a model. Why can this be such a problem for marketing and PR?

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. You question it, and want to see the data. You want to download the data and do your own analysis. to agenda-driven data. Vice President, Marketing Technology. Christopher S.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

Citizen analysts don’t accept blanket statements at face value, especially when presented with little or no methodology. You question it, and want to see the data. You want to download the data and do your own analysis. to agenda-driven data. Vice President, Marketing Technology. Be curious in nature.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JANUARY 5, 2015

When marketers think about SEO, many think about random link building, spamming webmasters, stuffing words and phrases onto a page repeatedly. All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

NOVEMBER 9, 2015

Why does the Citizen Analyst matter to marketers and communicators? As you’ve read over the past months, we are at a critical time in marketing and public relations. Our profession is becoming more data-driven by the day; our world is becoming more data-driven. Vice President, Marketing Technology.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Why does the Citizen Analyst matter to marketers and communicators? As you’ve read over the past months, we are at a critical time in marketing and public relations. Our profession is becoming more data-driven by the day; our world is becoming more data-driven. Vice President, Marketing Technology.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

Why does the Citizen Analyst matter to marketers and communicators? As you’ve read over the past months, we are at a critical time in marketing and public relations. Our profession is becoming more data-driven by the day; our world is becoming more data-driven. Vice President, Marketing Technology.

Analytics 60

Analytics Analysis Data Tools 60