Shift Communications

FEBRUARY 20, 2019

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Information is power and knowing what people are searching for, talking about, or actively reading on the internet provides you a leg up on your competition. Wikipedia Top 25 Report. Google News.

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Trends Industry Wikipedia How To 142

Shift Communications

DECEMBER 26, 2016

Here’s a quick overview of how each can help support your PR program. Google Trends is a public web facility that analyzes Google search history to come up with data that shows how often a particular search term is entered into the platform. Google Trends. Casey Egan. Marketing Analyst.

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Google Data Pitching Tools 98

Shift Communications

SEPTEMBER 12, 2017

The final and arguably most important attribute of great data for predictive analytics is data that’s been chosen well. Chosen well means data with just the right amount of detail. Too little detail , and our data will not form accurate predictions from a lack of information. Social media data.

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Analytics Software Data System 92

Prohibition

FEBRUARY 14, 2023

Professional strategies are the key to success in the tech industry, and the right Tech PR agency can help you get the most out of your campaigns. Staying Ahead of Tech PR Trends Staying informed and ahead of trends is essential to success in the tech PR industry. Influencers can be utilised to help spread the message.

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Strategy Brand Branding Technology 62

Shift Communications

OCTOBER 1, 2015

The chefs grab their beets and lamb; we collect our data. As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! With no recipes to follow, turning the data into insights comes from intuition.

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Big Data Data Pinterest Storytelling 60

Waxing UnLyrical

JULY 18, 2016

Why: “It is unethical for PR professionals to attempt to present their results as ROI if that’s not actually what the numbers really represent,” writes Stuart Bruce as he explores why “it is better to focus on numbers that are robust and honest.” How to Measure the Return on Investment of PR Work.

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Measurement Data-Driven PR Mobile Analytics 0

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. Literally appearing on a screen with the same primacy as a text message or call, push notifications inform users of “important” events from apps. The rise of mobile changed the way we consume information, with huge impacts for brands.

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Mobile Examples Brand Branding 60

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. ” Yea baby!

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Data-Driven PR Banking Facebook Writing 40

Newsfile

JANUARY 24, 2024

Gemini Ultra is our largest and most capable model, designed for highly complex tasks and built to quickly understand and act on different types of information — including text, images, audio, video and code. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

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Trends Data-Driven PR Analytics Survey 52

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

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Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

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Storytelling Data Data-Driven PR Infographics 189

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

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Trends YouTube Video Social Media 105

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. This is pretty powerful. Creating content that assists our earned media efforts.

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Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. IBM Watson Analytics has changed that.

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