What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch.

Use data-driven PR to boost authority—and media mentions

PR Daily

Journalists have embraced data journalism. The fondness for stories backed by thorough research offers PR teams juicy opportunities. Communicators can land media placements by crafting stories based on data and by producing evidence-based copy that journalists crave.

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PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find.

Beets, Tomatoes…Big Data?

Shift Communications

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications.

How can data improve your storytelling?

PR Daily

You might think that a good narrative is hampered by data and analytics, but communicators that shun the numbers are missing a big opportunity. Every business seeks to be more data-driven these days. However, a brand story cannot be built on data alone.

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines.

How can data improve your storytelling?

PR Daily

Every business seeks to be more data-driven these days. However, a brand story cannot be built on data alone. RELATED: Join us in San Jose for the Brand Storytelling & Content Marketing Conference at Intel.]. Here’s how to add data to your storytelling: 1.

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data.

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. It’s safe to say none of us got into to PR to review data and crunch numbers all day.

Tracking your PR efforts using metrics that align with business impact

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Action: PR Attribution.

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes

Onclusive

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Action: PR Attribution.

Public Relations Job Trends in Tech and Beyond

Onclusive

There’s a laundry list of myths about public relations jobs, one of which is that PR jobs are glamorous. That said, here are 10 PR industry job trends, including some data sourced from the U.S. In 2015, the median annual income for a PR specialist was $56,770.

Trends 195

Demystifying PR ROI

Onclusive

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? Let’s demystify the ROI of PR.

The Top 5 Skills That Young (And All) Communicators Should Develop

Shift Communications

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe.

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

Peace Through Water, El Salado—Storytelling website, Ferrovial Corporación S.A The Flack Pack PR podcast, Washington Media Group. Children’s Health Uses Data and Research to Create Industry-Leading Content Program, Children’s Health. Columbia Gas, Nickerson PR.

SHIFTing into the Future

Shift Communications

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing.