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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

I even emailed customer service and was told my order would arrive on time. She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. They were overwhelmed with calls and a flood of customers they weren’t prepared to handle.

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Public relations braces for AI

Wadds Inc.

The Impact of AI on UK Jobs and Training assesses the exposure of different occupations, sectors, geographies, and qualifications to AI. It’s an important cultural and social consideration in economies dominated by small businesses such as the UK. Most jobs are likely to be aided rather than substituted by AI.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service.

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Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Most of his leads come from Google, though he also cites Yelp as an up and coming source of customers. What does Google want in exchange?

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Monday Roundup: Understanding The 7C Social PR Framework™

Waxing UnLyrical

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C1 (Corollary) Case Study: AmEx – Small Business Saturday. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

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How to Prepare a PR Crisis Plan

Prohibition

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. 7. Train, simulate and prepare.

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