The Resolution Blog

MAY 7, 2019

We chat about how popular AI is in PR at the moment, the difference between automation and AI, and how to find out what tools can help PRs and their clients. The reality is storytelling is definitely not a craft that AI can do just yet. This could really solve some of the measurement issues that PR has had over the years.

Technology 120

Technology Analysis Data Tools 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. Don’t risk a failed implementation because your team isn’t fully utilizing the tool.

Marketing 52

Marketing Technology Internal International 52

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. Now, years later, it’s clear that PR, advertising and marketing have changed forever and that working together is the best tool these disciplines have in getting their brand’s message heard above the noise. The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. what they say (promote, respond to or add comments).

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up.

Video 149

Video Case Study Agriculture B2B 149

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Learn their approach to strategy, operations, measurement, staffing and more. Social media marketing podcast covering digital tools, apps, and software. Want to get on the show? Tweet me your question with #AskGaryVee! 2) Jeff Bullas. 3) Chris Brogan.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. Facebook will be used more as a mass marketing tool, like a television station.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The platform has become a powerful planning tool. Next, explore third party tools. #6 It’s the best way to learn. #4

Publicity 164

Publicity Ethics Data Community 164