article thumbnail

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

Along with other thought leadership initiatives , sharing educational content on a consistent basis helps establish the company as an authority in its industry. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. But physical events can only go so far, and they are costly.

B2B 170
article thumbnail

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. It has been translated into Korean and German.

article thumbnail

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Beyond PR

Now, we’re taking that to the next level with new multi-channel PR campaign management features including Google Analytics and Adobe Omniture integration; new Cision Influencer Graph features “You Might Also Like” and “Trending Influencers;” and expanded social monitoring, including Facebook, YouTube and Instagram.

article thumbnail

Future of PR: 2020 edition

Stephen Waddington

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

article thumbnail

How to Boost PR Campaigns With Social Data

Beyond PR

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S., Leverage Social Data to Craft More Effective Campaigns And Better Engage Your Target Audience.

Data 70
article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube.