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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Additionally, if you were to fall victim to a hack, how long would it take your team to notice and are they confident and secure on the actions that need to take place – extremely quickly – to further protect the organization’s data, and to communicate with the right stakeholders to protect the organization’s reputation?

Crisis 203
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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. What is a PR Crisis?

Crisis 62
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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In some cases it’s a creeping cultural problem that turns malignant over time, like the pressure that drove Wells Fargo employees to open a few million fake accounts to earn commissions without the knowledge of their customers. How To Spot The Most Dangerous Reputation Threats. The Viral Customer Complaint.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Additionally, if you were to fall victim to a hack, how long would it take your team to notice and are they confident and secure on the actions that need to take place – extremely quickly – to further protect the organization’s data, and to communicate with the right stakeholders to protect the organization’s reputation?

Crisis 100
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5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Social care (customer service). Good is good…which is to say it’s scalable, rather than “viral” This is where I tell you how to make all of your Facebook posts go viral. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Product research.

Viral 120
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Can You Prevent Your Next Crisis?

Cision

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I will also cover the basics of how to deal with a crisis online and how to rebuild the brand after a crisis has damaged your reputation. Is prevention of a crisis possible?

Crisis 120
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5 Common Misperceptions of Social Customers

Cision

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. Want to learn how to include word-of-mouth marketing in your PR strategy?