Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Leadership needs to understand how content leads,” says Carlos Abler.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Stephen Waddington

JULY 10, 2017

This isn’t purely the domain of private enterprise. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Beyond PR

SEPTEMBER 12, 2016

For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume. A brand management program can help monitor client interactions and find specific pain points in the current customer service process.

Measurement 40

Measurement Reputation Brand Branding 40

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. ” If 80% of data is within organizations themselves, applications like Slack are primed to be the place where data is exchanged in an enterprise vs. a Facebook or Google. Better to not know than to expose failure.

Data 60

Data Marketing System Google 60

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

JULY 31, 2018

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. If you tell leadership that you want to double your team because you want to go from a catalog-based program to a content-based program, it can be a costly outlay before seeing results. Here at PR 20/20, we call these champions change agents.

Marketing 42

Marketing Leadership Engineering Education 42