Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Traditional marketing functions are no longer set up to win.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Measuring the perceptions of customers allows you to inform marketing campaigns and improve business practices.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. ” If 80% of data is within organizations themselves, applications like Slack are primed to be the place where data is exchanged in an enterprise vs. a Facebook or Google. The outbound messaging creates measurable demand for the new services, which feeds into the CRM system.

Data 60

Data Marketing System Google 60

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Experiential storytelling. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97