Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department. Get A Bird’s Eye View.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Beyond PR

MARCH 30, 2018

When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85