Katie Paine's Measurement Blog

MARCH 9, 2023

Too often, PR people define success as a big pile of clips, or a lot of neutral coverage, when in fact senior leadership thinks success is more leads or more messages communicated. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Failing to get agreement on what “good” is.

Measurement 52

Measurement How To System Comparison 52

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service. Ask the right questions.listen.and engage your customers. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.

Sports 60

Sports Internal International Enterprise 60

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Leadership needs to understand how content leads,” says Carlos Abler.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Communications Conversations

MAY 1, 2015

I also serve as a liaison between his accounts and our Customer Service teams, should a customer or claimant reach out to Jack through social media. I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics.

Social Media 60

Social Media Media Twitter Insurance 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

JULY 31, 2018

We’ve helped many change agents implement inbound tactics, and prove MROI to leadership. If you tell leadership that you want to double your team because you want to go from a catalog-based program to a content-based program, it can be a costly outlay before seeing results. It really can help to make the case internally.

Marketing 42

Marketing Leadership Engineering Education 42