article thumbnail

How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

” “We offer great customer service/value/reliability.” They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. One of them grew up in a country with a repressive, Soviet-influenced government.

How To 310
article thumbnail

Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

This finding echoes another study that showed businesses are more trusted than government, media and non-governmental organizations (NGOs). About 50% of respondents globally said they will stop using a product or service altogether, or switch to a competitor if they lose trust in a brand.

Brand 109
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195
article thumbnail

3D Avatars Launched by Instagram and other social media trends

Prohibition

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

article thumbnail

The Latest Social Media Trend and Updates

Prohibition

Facebook becomes the go to for customer services enquires and launches Facebook reels. For customer service, Facebook messenger is becoming the go-to for dealing with queries, with customers increasingly turning to Facebook to find out about brands and address queries on messenger.

article thumbnail

Pandemic and Your Brand: Time to Communicate

David PR Group

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing.

article thumbnail

Communications is not Optional – Especially Now

Landis PR

According to Edelman’s annual Trust Barometer, business is currently considered the most trusted institution (when compared with NGOs, government and the media). Yet it can erode in a moment, such as it has for the airline Southwest – previously known for great customer service – cancelled 15,000 flights over Christmas.