Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. Finally, the header image was created using DALLE-2. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 48

Reputation Employee Leadership Product Launch 48

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press. Drills are crucial too.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. What is a Press Release? Absolutely!

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. A great data divide. Clay Morgan , Writer and Consultant, Morgan Media, Inc. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Focus on Video Content : Video is the most popular and effective media format.

Trends 105

Trends YouTube Video Social Media 105

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. This free checklist will walk you step by step through your product launch strategy. The result?

Brand 40

Brand Branding Product Launch Guidelines 40

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. Lost opportunities / past customers. Media contacts. In past hackathons, we’ve seen milestones like the following: Product announcements / launch.

Marketing 40

Marketing Comparison Internal International 40