Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For us, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

Communications 126

Communications Crisis Internal International 126

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

PRSay

MAY 16, 2018

“While an audit of course syllabi in the PRSA MBA Program highlighted the lack of a common course title, content is focused in a few essential areas, including strategic communication planning, reputation management and crisis communication. She is a public affairs and media consultant based in Washington, D.C.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

Cision

JUNE 29, 2017

His background includes expertise in criminal justice reform, sustainability, human rights and public interest law. He has also led “media for media” communications for investigative journalism non-profits. Our clients are trying to make change in a moment of real crisis.

Public Affairs 0

Public Affairs Nonprofit Pitching Video 0

Landis PR

JULY 31, 2023

Tools like ChatGPT and Google’s Bard still require humans to feed them effective prompts. Even the creators of AI tech continue to emphasize these tools are not human and cannot form functional relationships (like with journalists, *hint, hint*). AI tools can’t handle the nuance that comes with providing sound strategic counsel.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

JANUARY 3, 2023

What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders. This can include the media, customers, employees, and the general public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 104

Interviews Publicity Technology Social Media 104

NewsWhip

JUNE 23, 2021

Building the bridge between infrastructure and data-driven media intelligence: Zach Silber and Kivvit. Infrastructure is a pillar of today’s society but it is also a major topic at the center of policy and public debate. Social listening tools | Jump to text. JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Watch webinar.

Data 78

Data Media Analytics Energy 78

PRSay

NOVEMBER 2, 2017

The PRSA MBA/Business School Program gives students the tools to understand and evaluate strategic communications and its impact on corporate reputation, along with the strategies to build trust and credibility with stakeholders,” said Kathleen Donohue Rennie, Ph.D., The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

FEBRUARY 16, 2016

We got a lot of media coverage, and the program turned out to be a big success. I’m going to push the boundaries of what clients expect from a public relations agency. If I can hear the message clearly even with the volume turned up, I know it has a chance to break through the media clutter. It’s a tough job. .

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

PR Conversations

DECEMBER 19, 2014

The reason is that we have been able to incorporate a lot of contemporary thinking around ways of learning as well as the emerging field of digital communications and social media. Tailoring the 4Ts – techniques, tools, technologies, terminologies. How different to the always-on, report-it-now journalistic method of today.

Social Media 90

Social Media Trends Communications Crisis Management 90

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Landis PR

JANUARY 22, 2024

Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Effective communication measurement should be all about using tools that make sense and feel relevant. Communication and marketing are not just support functions.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Flatiron Communications

NOVEMBER 28, 2018

Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis. The story was aptly titled “Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis.”.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

Landis PR

JANUARY 30, 2024

Other ways to measure brand recognition is through share of voice in media or on social media. Most well-run marketing and public relations functions start evaluating from the beginning, quantifying aspects like article sentiment and contributor voices.

Leadership 105

Leadership SEO Measurement Reputation 105

NewsWhip

APRIL 14, 2021

One of those is data and analytics, which looks at both social and traditional media and really any other type of analytics that we need to do. Paul: In the first of those three, you were talking about both media and social media. How does that come into your workflow? Kate: Absolutely. Kate: Yes, absolutely. Kate: Absolutely.

Analytics 78

Analytics Data Crisis Reputation 78

Landis PR

DECEMBER 4, 2023

Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks. And we’re all feeling the pressure to embrace these tools. billion in 2021.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. There are many tools available to help research whether something is true or not. For the original blog, please visit here. Let’s call it what it is – fake news.

Journalism 52

Journalism Training Consumer Tools 52

Mindful Marketing

JULY 28, 2015

We use every tool in the PR toolbox to do that, including inbound marketing and social media. An interesting aspect of our work is that we find ourselves doing more and more public affairs work. It requires no batteries, no assembly and no customized social media platform. As the CEO, you wear many hats.

Interviews 50

Interviews Communications Storytelling Marketing 50

Landis PR

SEPTEMBER 18, 2023

The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best. They work together beautifully to keep everyone accountable.

Government 69

Government Measurement Groups Corporate 69

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63