Why tax-funded media training is a bad idea in Scandinavia

Doctor Spin

Obviously, I’m positive to media training. But as the Finnish finance minister’s resignation shows , getting media training as a public official isn’t without its concerns. Katri Kulmini stepped down after having received media training at 1,500 EUR an hour for a total of 50,000 EUR (57,000 USD). And still, even at 1,500 EUR per hour, 50,000 EUR amounts to almost a full week of media training.

The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Anyone Could Need Crisis Management (…and at Anytime). is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W.,

TCIP #021 – 30 Lessons In 30 Years of Crisis Management With Jonathan Bernstein (Part 1)

Melissa Agnes

Welcome to episode #021 of The Crisis Intelligence Podcast, with Melissa Agnes and Jonathan Bernstein. Jonathan Bernstein is a veteran crisis management professional with 30 years of experience and first-hand lessons behind him. This episode of The Crisis Intelligence Podcast discusses: 15 of the biggest lessons that Jonathan has learned in his crisis management career that he wants you to know and learn from. The secrets to crisis media training.

A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. If 1% (over 5000) employees are fired for defrauding their customers, how can management not take responsibility for this behavior? The advantage is that there’s no aggressive journalist to challenge him, which can be very important for a nervous or media-shy executive. He has clearly benefited from excellent media training.

A PR Guide To Surviving Thanksgiving

ImPRessions - Crenshaw Communications

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. And just like we prepare a briefing sheet for a client before a media interview, why not do a little research on Fred’s plus-one? Bear in mind that in the event of a blowup, as operations leader, the hostess will be unavailable to serve as the crisis manager, so that role must fall to someone else.

2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world? Two years ago, Forbes published its “ 13 Golden Rules of PR Crisis Management.” Be Ready For Social Media Backlash.

How to Mitigate the Transference of Stress During a Crisis

Melissa Agnes

” This is important for leaders to realize prior to experiencing a crisis. Because successful crisis management often requires an appearance, in some capacity, by the organization’s leadership. And while we’ve always known this, the fact that recent studies prove that stress is contagious , means that stress risks having more of a negative impact on your crisis management than perhaps previously anticipated.

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The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Communications Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler AVEs C-suite Facebook KPIs management PR challenges press release social media training Twitter writing

Why it’s important to prepare for a PR crisis

Prohibition

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain.

A Mad Bum Who Knows Crisis PR

PR News

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson? The post A Mad Bum Who Knows Crisis PR appeared first on PR News Blog. Crisis Management

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social mediaYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

Who Gets Your Vote for 2016’s Spokesperson of the Year?

PR News

Crisis Management Internal Communication Media Relations Media TrainingWell, it’s almost a wrap on 2016, and what a year it’s been. I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. For some PR professionals, the past five weeks have probably felt more like five years. In… Continued.

Follow these 8 steps to prepare for a crisis

PR Daily

Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. How, though do you shift mindsets and take the essential steps needed for effective crisis management?

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So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan. It doesn’t matter if you are the leader of an important social/political movement to overthrow a dictator, or a pilot; what you say and do matters.

Credit Union Times: CU Crisis Planning Essential

Reputation Us

From cyber attacks, to hurricanes, to mergers gone wrong; the negative headlines seem to rule the front pages in media outlets across the CU world. The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. You developed a crisis communications plan?’

Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?

Melissa Agnes

Less than a year after her disastrous issue-made-crisis on account of her serious lack of proper crisis management , Deen has created a new company, Paula Deen Ventures, which is reported to be backed by Phoenix-based investor, Jahm Najafi. You can’t erase a lack of leadership in a crisis and a complete and total let-down that resulted in millions worth of lost partnerships. Or did last year’s crisis bury her too deep?

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. In contrast 21% point to the marketing department (up by 5%), and 23% the social media team. More education and training needed to acquire digital PR skills. However, social media (i.e.

Corp Comm Frets Leadership in Crisis Comms, says Study

Sword and the Script

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors, might range from data breaches to product recalls and from acts of nature to tragic accidents, but research out of the UK adds one more thing: upper management. C orp Comm Unprepared for Crisis.

What should Brian Williams do to manage his crisis?

PR Daily

What should Williams do now in terms of crisis management? Then mea culpas with media other than NBC. RELATED: Now is the time to visit your crisis plan--if you have one. Become prepared at our crisis communications conference. ]. Brad Phillips is the founder and president of Phillips Media Relations. A version of this story originally appeared on the Mr. Media Training Blog.

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TCIP #033 – Crisis Spokesperson Training with Brad Phillips

Melissa Agnes

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. The truth is that your company spokesperson’s toughest task will be to communicate on behalf of your brand in a crisis – when the stakes are at their highest and the pressure is on.

Follow these 8 steps to prepare for a crisis

PR Daily

Crisis preparedness is important, but is it essential? Unfortunately, the experience of managing a real-life crisis prompts many organizations to finally begin preparing for the next potential disaster. Developing the gold standard for crisis readiness is more than a robust plan or even sporadic trainings and simulations. How, though do you shift mindsets and take the essential steps needed for effective crisis management?

Snapchat bounces back, Forever 21 apologizes for diet-bar campaign, and R. Kelly’s crisis pro resigns

PR Daily

Also: PR tactics that ruin media relationships, a look into PR history, and how LinkedIn helps pros attract clients. Snapchat added 13 million daily active users over the past quarter, bringing the social media app’s total daily user count to 203 million—the platform’s highest numbers since it went public in March 2017. Why it matters: Don’t count the platform out of your social media efforts, especially if your target audience skews younger.

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. My two fastest growing courses are for the skills identified in the survey: PR measurement and evaluation; and modernised crisis communications.

What’s the crisis response if you’re off the grid?

PR Daily

About the time your aircraft has reached 10,000 feet, the video has already had 20,000 hits on social media. Your organization’s senior managers are texting, calling and emailing you to get back to them quickly. Congratulations: Your crisis has started without you. The simple solution is to create a crisis management ecosystem throughout your organization long before you get your boarding pass. RELATED: Keep your cool in a crisis with these 13 tips.].

How brand managers can show authenticity on COVID-19

PR Daily

We asked Dustin York, di director of undergraduate and graduate communications at Maryville University , to share his insights on brand managers that were using the right tone and sharing clear and effective messages. Can you bring in media trainers?

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Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. The future of social media community management is in-house.

The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. Step #4: Provide media training for your key personnel.

Landing the Interview Vs. Getting the Job

Bad Pitch Blog

How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Media Placements.Google/Blogs/Twitter.Corporate site/Executive Bios.Linked-In Research Don’t forget they are searching the ether for you too! Seeking experience with crisis management…” ?

5 must-haves for a PR survival kit

PR Daily

Whether you work for a Fortune 500 company, a startup, a nonprofit organization or even a church, no one is immune to a PR crisis. Preparing for and managing crises will significantly soften the blow and price you might pay in plummeting sales, employee retention or a negative brand image. RELATED: Keep your cool in a crisis with these 13 tips. ]. If you go into an interview or press conference unprepared, it will only spiral your PR crisis further out of control.

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30 jobs in the PR and marketing world

PR Daily

The position works alongside the aquarium’s director of communications and PR to develop, support, manage and integrate PR and marketing strategies. Candidates should have experience with brand storytelling, crisis management and media training. Interested candidates should be comfortable as an aquarium spokesperson when opportunities arise and have a history of successful media relations pitching. Social media manager—HarperCollins Publishers (New York).

7 PR Blogs You Should Be Following

Critical Mention

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Its site provides a true depiction of contemporary media, as well as tips and tricks. Are you looking for good photos for your brand’s blog or social media posts?