Stuart Bruce
MARCH 14, 2018
On a minor technology point I’m astounded that just 2% are using Pinterest (half of the number using Google+!) Pinterest drives traffic to your blog. The real issue is strategy and measurement. There is also the issue of conflating ROI (return on investment) with intelligent and relevant measurement and evaluation.
wiredPRworks
SEPTEMBER 30, 2020
In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Diligent Data Measure: turn up online presence and connections to create your own communities. * Community Voice: What to say every day and in crisis mode. . *
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Cision
JUNE 6, 2017
They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun. Most of these people are only famous because of their content. If they’re trusted, then you’re trusted.
Stuart Bruce
OCTOBER 6, 2016
In-house PR and communications people say they need more education and insight around social influencer outreach/engagement (31%); social network strategy (27%); and digital crisis management (27%). The biggest in-house platform losers are Pinterest and Google+, with a drop of 14% and 11% in usage respectively over the past year.
Engage PR
JANUARY 6, 2018
Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.
Cision
JUNE 22, 2015
Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. But there are some measurable aspects of Instagram that are quite unique and special in the social media space.
Stephen Waddington
JANUARY 17, 2019
Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.
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