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New research on corporate communications in an integrated world

Stuart Bruce

On a minor technology point I’m astounded that just 2% are using Pinterest (half of the number using Google+!) Pinterest drives traffic to your blog. The real issue is strategy and measurement. The influence of communications, budget and strategy. when 32% use blogs.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Marketing measurement statistics. 12) Emotion in crisis communications works. Pinterest says it’s 150 million users conducted two billion searches per month and have published 75 billion pins. ( Marketing Measurement Statistics. Those categories are: Content marketing statistics. PR and media relations statistics.

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The State of Social Media in 2017

Stuart Bruce

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

For a closer look at past posts, we welcome you to peruse these past blog post categories: Agency Life (3) , Blogger Relations (2) , Blogging (8) , Brand Strategy (19) , Content Curation (3) , Corporate Communications (13) , Crisis Communications (9) , E-Book (1) , Event Marketing (5) , Facebook (5) , Giveaway (4) , Google+ (1) , Inbound Marketing (..)

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7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones

MaccaPR

In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The official Beats by Dre Pinterest page has 3,573 followers with 110 pins. Just 31 followers for its “Bose: Better Sound For Life” page.

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