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New research on corporate communications in an integrated world

Stuart Bruce

On a minor technology point I’m astounded that just 2% are using Pinterest (half of the number using Google+!) Pinterest drives traffic to your blog. when 32% use blogs.

Corporate 115
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Digital Crisis Communications: When to Shut Up

Waxing UnLyrical

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages. Image: Dingzeyu Li via Unsplash. ” Then (!)

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Benchmarking your brand’s performance against competitors

NewsWhip

The purpose of this graph is to compare the amount of engagement (Facebook likes, shares, and comments, plus Twitter shares and Pinterest pins) that stories about the three have received, and what specific narratives are driving the conversations about them.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

We thought the time was right to re-visit a post we originally published last March – inspired by a LinkedIn-inspired crisis, but still offering powerful lessons for any marketer determined to leverage LinkedIn as a social channel. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun. Most of these people are only famous because of their content. If they’re trusted, then you’re trusted.

Marketing 239
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Instagram Is the Rihanna of Social Networks

Cision

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Instagram began as a mobile-only, iOS-exclusive app in 2010, seven months after the image-sharing app Pinterest launched. On the one hand, U2 is extraordinarily popular. Conversely, their popularity is rooted to their past music.

Instagram 120
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FutureM and INBOUND: The SHIFT Report

Shift Communications

Think Instagram, Pinterest, Tumblr. (The So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. Always ask the question, what are people doing while they are using their mobile devices? How can that experience be simplified or improved? (The

Report 135