Solo PR Pro

DECEMBER 10, 2019

A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis. Personal experience with two nonprofits that faced a pivotal organization crisis taught me a few things about listening. Emotional Intelligence was named one of the 25 “Most Influential Business Management Books” by TIME Magazine.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

Cision

JANUARY 28, 2016

McDonald’s’ brand journalism strategy helped them take control of their brand reputation, turn public opinion in their favor and mitigate what could’ve been a crisis. With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle.

Journalism 120

Journalism Brand Branding Employee 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Print magazine? And it goes without saying that in a time of major breaking news or unfolding crisis, it’s in bad taste to be pitching at all, unless there’s a legitimate reason. The smartest PR teams research deadlines of all those they pitch and err on the side of allowing extra time. Allow 3-4 months.

Pitching 149

Pitching Sports Print Creativity 149

Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Prevent a crisis or cut down on response time. Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Bianchi Biz Blog

OCTOBER 24, 2022

I’m the editor in chief of FleetOwner magazine and FleetOwner.com. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Be sure to check out some of Cristina’s recent articles: Trucking by the Numbers 2021: A supply chain in crisis. Follow FleetOwner on Twitter here: @fleetowner.

Meeting 59

Meeting Automotive Transportation Newspapers 59

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

SEPTEMBER 8, 2020

PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report. Because so many journalists are on the platform. More: Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism 8.

Survey 95

Survey Industry Leadership Study 95

Critical Mention

FEBRUARY 27, 2020

Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. One crucial reminder is that due to the incredible power of social media it is essential to remind brands and spokespeople of the need to manage their online voice and reputation.

Journalism 78

Journalism Social Media Radio Fashion 78

PRSay

JUNE 6, 2017

The children’s book audience wants 150 words, the Time magazine reader wants 1,500 and somebody who’s looking for a long-form [piece] might want 15,000 words. It’s the place where United Airlines made its first statement after its PR crisis a few months ago. And the other lesson in that is: Know your audience. Newhouse School.

Wireless 102

Wireless Storytelling Radio Analysis 102

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Most of the growth came from home, food, and in-home readership magazines. Print media is the most trusted source of news in the world at 58% (vs.

Media 102

Media Radio Print Newspapers 102

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Print outlets have been dying, okay let''s call it changing, for a while. Like all news junkies, when I find a Fortune magazine, I read it. They''re asking: 1.

Journalism 41

Journalism Real Estate Print Newspapers 41

MaccaPR

MARCH 2, 2017

What We Learned From the Southwest Airlines Social Media Crisis ”. My original mission was to identify papyrus-based boks and magazines (yeah, they still publish and sell them) that every marketing student should read. And will you, slave to paper as I am, print out your favorite blog posts to archive in a stack on your desk?

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The same is true in print. Note: An earlier version of this piece was the lead story on the Communication World Magazine website during the month of September 2016.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

APRIL 5, 2017

Time Magazine ’s April 3 rd cover asked, “Is Truth Dead?” Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” What about brand newsrooms?

Report 225

Report Media Advertising Advertising 225