How to Constructively Approach a Reputational Crisis in PR
PRT Submitted Articles
OCTOBER 10, 2022
In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.
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PRT Submitted Articles
OCTOBER 10, 2022
In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.
ImPRessions - Crenshaw Communications
APRIL 18, 2023
The terms “ public relations” and “reputation management” are sometimes used interchangeably. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” So what is the difference between PR and reputation management?
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Onclusive
APRIL 29, 2021
Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.
Prowly
SEPTEMBER 23, 2020
A whopping 88% of brand executives view reputation risk as a top strategic business concern, according to a survey by Deloitte. When a reputation crisis hits your company, you must take action to rebuild your public image. So, how […].
Onclusive
NOVEMBER 10, 2021
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.
Prowly
SEPTEMBER 18, 2023
Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. What is a crisis press release? This is where the power of a strong press release comes into play.
Ronn Torossian
MARCH 25, 2023
An old PR crisis can negatively affect a company’s reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. To do this, companies should have a PR crisis […] The post What to Do When an Old Crisis Resurfaces appeared first on.
Reputation Us
JANUARY 8, 2024
2024 will be another monumental year of continued change in the world of corporate reputation management. To learn more or to schedule Casey Boggs to speak at your upcoming event, visit the 2024 Reputation Speaking website. 2024 REPUTATION SPEAKING TOPICS 1. Reputation Management We are at a pivotal moment where trust in A.I.
Onclusive
APRIL 4, 2023
Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?
Agility PR Solutions
JANUARY 10, 2022
A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. The post Crisis maintenance: How to properly handle a workplace accident appeared first on Agility PR Solutions. So what’s the best […].
Onclusive
MAY 4, 2020
That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. There is simply no better instrument during a widespread crisis than communications. People need more right now.
Onclusive
MAY 13, 2021
While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.
ImPRessions - Crenshaw Communications
APRIL 10, 2019
Can they win back their reputation? If so, how? The phony admissions schemes were shocking examples of how advantaged people cheat and game the system to gain even more advantage, and ordinary families were naturally outraged by it. The post How To Restore A Public Reputation appeared first on Crenshaw Communications.
Reputation Us
FEBRUARY 27, 2024
The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In this second part, we investigate reputation value and risk. Part one explored the financials ( see Part 1 ).
Reputation Us
OCTOBER 18, 2021
On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”
Reputation Us
OCTOBER 18, 2021
On Wednesday, October 20th, ReputationUs ‘ Casey Boggs will be presenting insights on the latest about “Reputation Management and Crisis Mitigation” at the Indiana Credit Union League’s Leadership Conference. REPUTATION MANAGEMENT OVERVIEW. “Alexa, how can we best manage our corporate reputation?”
Onclusive
JULY 13, 2021
Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. Know how well your messaging works.
Reputation Us
MAY 4, 2021
New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing environment,” said Casey Boggs, CEO of ReputationUs and founder of ReputationU. “In
Agility PR Solutions
NOVEMBER 28, 2022
As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious. The post How to turn a PR crisis into an opportunity for your brand appeared first on Agility PR Solutions.
Reputation Us
SEPTEMBER 8, 2021
On October 6, 2021, Casey Boggs of RepuationUs will present at the Northwest Credit Union Association’s MAXX Annual Convention on the topic, “The Credit Union Crisis Crash Course: Guardrails to Protect Your Credit Union’s Reputation Before, During, and After a Crisis.”
Reputation Us
SEPTEMBER 8, 2021
On October 6, 2021, Casey Boggs of RepuationUs will present at the Northwest Credit Union Association’s MAXX Annual Convention on the topic, “The Credit Union Crisis Crash Course: Guardrails to Protect Your Credit Union’s Reputation Before, During, and After a Crisis.”
Reputation Us
NOVEMBER 7, 2023
HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Creating a robust crisis communication plan is imperative. Communicate Proactively.
Reputation Us
NOVEMBER 15, 2021
It only takes one crisis to permanently harm your company’s image. Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Loss of reputation is a big risk for any brand. Bodily injury.
Public Relations Sydney
NOVEMBER 26, 2019
The post How to use your reputation in a crisis, not destroy it appeared first on Public Relations Sydney. In order to connect and relate with an audience, a genuine sense of sincerity needs to be identifiable in both their actions and the topics they choose to talk about. The bushfires that have spread […].
Agility PR Solutions
FEBRUARY 1, 2022
No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand’s reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management.
Buchanan PR
FEBRUARY 14, 2024
Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Social media chatter moves even faster.
PR in High Definition
JANUARY 30, 2024
Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. As such, a blueprint of how to handle a crisis should be in place for every business – big or small. If a crisis hits, no time need be wasted making introductions to the company.
NewsWhip
OCTOBER 21, 2020
It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex.
Melissa Agnes
OCTOBER 21, 2014
Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.
Reputation Us
JUNE 2, 2021
Last month’s successful launch of the ReputationU eLearning courses has inspired the experts at ReputationUs to offer “12 Reputation Protection Tips.” 12 Reputation Protection Tips. Reputation is Built in 20 Years…Ruined in Five Minutes. Reputation is What Others Say About You. Listen More. Talk Less.
Presspage
FEBRUARY 8, 2021
An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. However, not every crisis is predictable. A crisis is a point in time. It should not define the organization.
Reputation Us
DECEMBER 15, 2023
Taking a few simple actions provided by ReputationUs and Blue Ocean Global Technology throughout 2024 can help your organization enhance , advance and protect its valuable reputation. BRAND VS. REPUTATION Building your company’s brand has always been important, but ultimately, it is your reputation that precedes you.
Reputation Antistress by Sergii Bidenko
APRIL 21, 2023
In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. Acknowledge the problem The biggest mistake at the beginning stages of a crisis is to keep quiet and pretend nothing is happening.
Onclusive
NOVEMBER 8, 2023
It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. The post What are the Best PR Coverage Trackers & How to Use them? appeared first on Onclusive.
Onclusive
NOVEMBER 8, 2023
It enables reputation monitoring, crisis management, and time-dependent comms. Measurement of Impact: Some impacts of PR coverage are qualitative, such as brand sentiment, perception, and reputation. The post What are the Best PR Coverage Trackers & How to Use them? appeared first on Onclusive.
Stuart Bruce
SEPTEMBER 1, 2023
Its cofounder is my old friend Andy Green … © Stuart Bruce - How to create a purposeful future for public relations was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Melissa Agnes
NOVEMBER 10, 2014
Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?
Reputation Antistress by Sergii Bidenko
JUNE 26, 2023
In addition to explaining the situation, the letter outlined a large-scale assistance program for all dismissed with a clear action plan to mitigate the negative effects of the crisis. What can your company learn from these examples, and how can you implement a responsible layoff strategy without significant reputational damage?
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
Melissa Agnes
NOVEMBER 12, 2014
The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred.
Melissa Agnes
SEPTEMBER 3, 2014
I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?” The two best ways to sell upper management on a crisis plan. What is a crisis plan, how does it work and why is it the answer? 1) Prepare a presentation.
Mark My Words
APRIL 24, 2024
But turning Meghan’s reputation around here will be quite some task. Mark Borkowski, the crisis PR consultant, says he’s not surprised that the Duchess has taken on an expert in consumer products to help “sell her wares like jam”, but thinks that rebranding Meghan to appeal to British audiences is “one of the most difficult jobs in PR….
Reputation Us
JULY 20, 2020
Today’s crisis ridden world has put most businesses into a tailspin on how to handle the multiple issues (e.g., Some have even experienced a hit to their overall reputations primarily due to the lack of preparation and response to such crises. Reputations are often damaged during and after a crisis hits a company.
Reputation Us
APRIL 25, 2019
No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. Attendees learned how to: Prepare for a crisis. Develop a crisis communication task force.
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