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Does Your Crisis Scenario Plan Need Some Love?

Cision

Yet, this is our world today and our “new normal” as communicators and crisis management teams. And, that they are fully briefed on their role within your crisis plan. in your local areas. Heck, bust this thing out and use it as a team-building exercise. Update the contact list. Practice to stay sharp. Share it! .

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Building Trust & Connections: Authenticity’s Role in PR

Burrelles Fresh Ideas

SOURCE] Personally, it doesn’t matter if I’m dealing with a large national brand or a small local business; authenticity and trust often supersede price (and other factors) in my purchase decision. While leveraging influencer partnerships brings numerous advantages, brands must exercise responsibility throughout the process.

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. Others are hoping to restart events businesses that stalled during the COVID-19 crisis. Regulation would help as the European Union and national governments exercise control over big tech.

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The journey from lockdown

Stephen Waddington

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. It’s worked.

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Kindness in a Time of Coronavirus

Action PR

How brands are helping the public find purpose and stress-relief with kind acts amidst the COVID-19 crisis. In fact, this is the main contributor to good heart health outside of exercise. delivers to local communities. has been helping local communities by delivering a fridge-full of Gosh!

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How COVID-19 will impact PR practice and skills

Stephen Waddington

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Google has published a tool to help understand search trends during the crisis. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.

Crisis 151