Crisis Employee Measurement Storytelling 
PR Daily
NOVEMBER 15, 2022
One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. The world’s best communicators know that employees are our number-one brand advocates.
PR Daily
OCTOBER 4, 2020
A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.
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PR Daily
NOVEMBER 29, 2021
This new messaging includes more specific commitments—such as BioNTech/Pfizer’s timeline to know next steps and AstraZeneca’s focus on researching in South Africa—which live up to the “proactive, not reactive” goal of crisis communications. MEASURED THOUGHTS.
PR Daily
OCTOBER 11, 2021
Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.
PR Daily
MAY 6, 2020
As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. The company’s vice president of U.S.
PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ]. Show off your employees.
PR Daily
MARCH 23, 2021
The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?
PR Daily
APRIL 9, 2020
Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.
PR Daily
MAY 13, 2021
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.
PR Daily
FEBRUARY 12, 2021
Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.
PR Daily
MAY 12, 2022
Crisis management has a cadence, and that cadence is not always urgency. . Purposeful storytelling means creating storylines for those who are most vulnerable. A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Measurement Media Relations
PR Daily
FEBRUARY 4, 2020
This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. ” With audience variation in mind, start with understanding what can be measured.
PR Daily
MARCH 19, 2020
How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Are you a company that puts employees first?
PR Daily
SEPTEMBER 1, 2020
Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD.
PR Daily
APRIL 7, 2020
It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? MEASURED THOUGHTS.
PR Daily
OCTOBER 6, 2020
According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. loss that is the average for organizations during the COVID-19 crisis.
PR Daily
MARCH 31, 2020
The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. Don’t treat your employees as commodities.
PR Daily
MARCH 25, 2021
What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. In this post , Heathrow Airport’s “Airside Ian” describes the measures the airport takes to deter birds from taking residence near the airfield.
PR Daily
JULY 1, 2020
The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially.
PR Daily
APRIL 23, 2020
Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. Why it matters: Scams, false information and exaggerated claims are continuing to increase during the crisis.
PR Daily
OCTOBER 14, 2021
While some employees disagree, we have a strong belief that content on screen doesn’t directly translate to real-world harm,” he said. Sarandos’ words also serve as a reminder that making employees feel seen requires more than just increasing diversity on content teams.
PR Daily
MARCH 9, 2021
After a year of crisis, and with many looking for messages of hope and recovery, how can organizations mark the occasion and help their communities? RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].
PR Daily
APRIL 20, 2020
If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. CRISIS LEADERSHIP BOARD.
PR Daily
JULY 14, 2020
Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees.
PR Daily
AUGUST 25, 2021
Why it matters: Airbnb’s offer to help Afghan refugees not only positions the company as a purpose-driven brand by quickly acting on a timely crisis that still dominates the news cycle, but also reminds stakeholders of the company’s previous refugee support initiatives. MEASURED THOUGHTS.
PR Daily
JULY 9, 2020
As many organizations’ workforces continue to collaborate remotely, employees’ behaviors are shifting, with analysts predicting that more work-from-home arrangements will remain after the pandemic. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.
PR Daily
AUGUST 18, 2021
MEASURED THOUGHTS. Meanwhile, only 16% said that their employer has required employee vaccinations, despite the 55% of unemployed Americans surveyed who support their employer enforcing a vaccine mandate. CRISIS COMMUNICATIONS.
PR Daily
JULY 27, 2021
Governments announce vaccination requirements for state and federal employees. Several state and federal governments will require vaccinations for employees and health care workers. MEASURED THOUGHTS.
PR Daily
NOVEMBER 18, 2021
The campaign is a reminder to consider the business strategy behind your anniversary celebrations and to consider how promotions and storytelling can tie into larger objectives for the organization. Why it matters: The renewed culture crisis for Activision Blizzard is costing the company.
PR Daily
DECEMBER 9, 2020
The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. Brainstorm ways you can empower your employees to share their stories across social media. MEASURED THOUGHTS.
PR Daily
OCTOBER 30, 2020
These days employees, customers and clients demand that brands have a narrative with a central purpose around contributing to societal good. Your employees are a great place to start. A survey from Deloitte found that 73% of employees who work for a purpose-given company feel engaged.
PR Daily
AUGUST 7, 2020
Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.
PR Daily
AUGUST 31, 2021
Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience. MEASURED THOUGHTS. Starbucks responds to employee union push. Simply creating employee communication channels is not enough.
PR Daily
SEPTEMBER 14, 2020
Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK.
PR Daily
JUNE 9, 2020
Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. MEASURED THOUGHTS.
PR Daily
NOVEMBER 1, 2021
MEASURED THOUGHTS. I think it is fair to say [that] companies that are providing flexibility and generous PTO are helping their employees cope with burnout if taking time off is seen as a positive thing in the culture.
PR Daily
JANUARY 13, 2022
Supermarket company Kroger responded to the decision of over 8,000 employees at the company’s King Soopers stores to strike. MEASURED THOUGHTS. Also: Wendy’s celebrates ‘National Roast Day’ on Twitter, Barbie releases Ida B. Wells doll for MLK Day, and more.
PR Daily
MAY 7, 2020
The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place. Here are today’s top stories: Uber lays off 3,700 employees. Dara’s note to employees: pic.twitter.com/6kxpstqhCc. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.
PR Daily
APRIL 14, 2021
MEASURED THOUGHTS. In a new study conducted by Willis Towers Watson, 24% of employers said they are facilitating access to a COVID-19 vaccine, either by “obtaining vaccines to administer to their employees or facilitating access to vaccines through a third party.”
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