article thumbnail

Storytelling, business fluency, employee comms among top lessons of CommsWeek 2022

PR Daily

One of the big takeaways from me was the power of storytelling. Now more than ever, the best communicators are storytellers. The world’s best communicators know that employees are our number-one brand advocates.

article thumbnail

Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Employee 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Most of the respondents—just more than 40%—come from large companies with 500 or more employees.

Survey 148
article thumbnail

Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Customize your intranet so it caters to the needs of modern employee.

Employee 111
article thumbnail

The importance of solid messaging and storytelling

PR Daily

If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback. Almost everyone’s being asked the same stuff: How are you protecting employees?

article thumbnail

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. The company’s vice president of U.S.

Employee 106
article thumbnail

How companies can build trust with employees amid ongoing turmoil

PR Daily

RELATED: Join us July 29 for our Employee Communications & Culture Virtual Conference ]. The Edelman Trust Barometer found several key areas where business is expected to take the lead: Nearly 8 in 10 employees expect their company to act on one or more societal issues.

Employee 139
article thumbnail

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. How should you prioritize media requests in the current crisis?

Employee 120
article thumbnail

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

Employee 156
article thumbnail

5 crisis comms essentials

PR Daily

If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Your crisis can also end well and, maybe even make you stronger.

Crisis 115
article thumbnail

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Crisis 159
article thumbnail

Should your brand speak up during a global crisis?

PR Daily

If you’re facing confusion around whether your brand has something to say in the midst of a global crisis like the COVID-19 pandemic, there are a few questions you should ask yourself. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Crisis 160
article thumbnail

How the pandemic is revealing the indispensable value of employee communication

PR Daily

Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.

Employee 152
article thumbnail

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Are you a company that puts employees first?

Crisis 143
article thumbnail

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

The video, which has been watched nearly six million times in less than two days, is accompanied by this message: As the world faces an unprecedented health crisis, we thank the entire healthcare community for sacrificing so much to save so many. Don’t treat your employees as commodities.

article thumbnail

Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

PR Daily

While some employees disagree, we have a strong belief that content on screen doesn’t directly translate to real-world harm,” he said. Sarandos’ words also serve as a reminder that making employees feel seen requires more than just increasing diversity on content teams.

Employee 103
article thumbnail

How to ensure you capture meaningful data to inform your crisis response

PR Daily

Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.

Data 115
article thumbnail

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. CRISIS LEADERSHIP BOARD.

Employee 129
article thumbnail

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. loss that is the average for organizations during the COVID-19 crisis.

article thumbnail

For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

Crisis 165
article thumbnail

Why you should address the coronavirus with employees

PR Daily

Even if companies don’t think they’re directly affected by coronavirus, the disease making national headlines is probably on their employees’ minds. Employees are a company’s No. Consider making travel optional if employees are uncomfortable.

article thumbnail

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

Crisis 151
article thumbnail

How to engage anxious employees and forge a fresh culture amid COVID-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. As we all struggle to navigate new routines and virtual workdays, it’s imperative for communicators to formulate strategies that align with the reality of what employees are experiencing.

article thumbnail

How Talcott Resolution keeps employees engaged virtually

PR Daily

Regardless of industry, most companies have been grappling with one question since the beginning of the COVID-19 pandemic; how do we keep employees engaged virtually? The virtual events we hosted during 2020 were impactful and meaningful to employees.

article thumbnail

5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. Do your employees regularly volunteer at the local food bank? Employee profiles. Employee profiles should not focus on the C-suite.

Crisis 138
article thumbnail

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

If this health crisis and the associated economic shock has taught us anything, it is that we are all in this together,” Garutti and Meyer wrote. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19. CRISIS LEADERSHIP BOARD.

Employee 119
article thumbnail

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

Crisis 148
article thumbnail

Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

article thumbnail

APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’

PR Daily

That underlying philosophy has guided Kraus throughout her career as the founder and executive chairman of APCO Worldwide , a global advisory and advocacy communications consultancy with more than 800 employees based in more than 30 global markets.

Crisis 127
article thumbnail

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. CRISIS LEADERSHIP BOARD.

article thumbnail

Activision employees stage fresh walkout, business travelers accept ‘new normal,’ and Apple makes DIY repairs easier

PR Daily

The campaign is a reminder to consider the business strategy behind your anniversary celebrations and to consider how promotions and storytelling can tie into larger objectives for the organization. Why it matters: The renewed culture crisis for Activision Blizzard is costing the company.

Travel 109
article thumbnail

How one nonprofit is marking the anniversary of the COVID-19 crisis

PR Daily

After a year of crisis, and with many looking for messages of hope and recovery, how can organizations mark the occasion and help their communities? RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

Nonprofit 137
article thumbnail

Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

PR Daily

Why it matters: Airbnb’s offer to help Afghan refugees not only positions the company as a purpose-driven brand by quickly acting on a timely crisis that still dominates the news cycle, but also reminds stakeholders of the company’s previous refugee support initiatives. CRISIS COMMUNICATIONS.

Employee 129
article thumbnail

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. Brainstorm ways you can empower your employees to share their stories across social media. CRISIS LEADERSHIP NETWORK.

Google 124
article thumbnail

McDonald’s sets threshold for closing indoor dining, Americans want employee vaccine status shared in ads, and Starbucks responds to employee unionization effort

PR Daily

Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience. These numbers suggest that brands willing to highlight the health and safety measures it takes to protect its employees and customers will earn a reputational win.

article thumbnail

Incoming! How to handle media requests in a crisis

PR Daily

Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight. It’s one of the greatest challenges any media relations professional will face: A crisis hits your organization out of the blue. In crisis comms, silence is not golden.

Crisis 135
article thumbnail

T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Meanwhile, only 16% said that their employer has required employee vaccinations, despite the 55% of unemployed Americans surveyed who support their employer enforcing a vaccine mandate. CRISIS COMMUNICATIONS.

Mobile 127
article thumbnail

Trust crisis: 5 changes you must embrace for 2021

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. The post Trust crisis: 5 changes you must embrace for 2021 appeared first on PR Daily.

Crisis 132
article thumbnail

How to create a crisis plan in less than 30 minutes

PR Daily

My client is a small company, and a few employees manage the brand’s social media sites. Engage the 30-minute crisis plan. We had 30 minutes to create a crisis plan. We would have liked more time to create the crisis plan, but we made it work.

Crisis 158
article thumbnail

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

Governments announce vaccination requirements for state and federal employees. Several state and federal governments will require vaccinations for employees and health care workers.