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Review: ReputationDefender’s New Personal Branding Solution

Melissa Agnes

Reviewing and enhancing your web presence. Enhances the user experience with a strong narrative and your choice-photos and videos. Reviewing and enhancing your web presence. This includes: Identifying professional third-party sites that will enhance your web presence and get you found by those who matter to you.

Brand 234
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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

The use of social platforms and the creation of content, notably video, are both up year-on-year. Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%).

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Internet Defamation By Business Competitors: How To Protect Your Business

Melissa Agnes

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Sometimes, when the damage is very substantial, crisis management specialists are also needed. By Chris Anderson. Related articles.

How To 217
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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. This will push down negative results and bring positive results high in the SERP and help in crisis management.

Google 259
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239
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How to Prepare a PR Crisis Plan

Prohibition

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. This is especially important in times of crisis or if you have a relatively new product or brand, as it will allow you to identify any changes in consumer sentiment immediately.

Crisis 62
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Why Reputation Management is important for individuals?

Prohibition

It is important to remember that what people find when they search for you online and what other people say about you in the press, social media, online forums, profiles, videos, and images have an enormous influence on how they perceive you. Prohibition is here to help “you” with your reputation management.