5W PR
OCTOBER 11, 2023
Pitching and placements Building rapport with journalists and media professionals can make the difference between a successful pitch and a rejection. Leveraging social media Platforms like LinkedIn and Twitter are excellent for professional networking. These insights can be invaluable for refining PR strategies.
PRSay
JUNE 16, 2023
In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. Connect with him on LinkedIn. Illustration credit: mast3r ]
Flack's Revenge
MARCH 30, 2020
Should we continue to pitch the media and promote our news? My friend Don Leon offered some great advice on LinkedIn: Take a moment to identify some of your favorite clients and customers (folks are tending to stay local so lots of people around/at their desk). Others will want to jump in with ill-advised pitches.
Burrelles Fresh Ideas
NOVEMBER 7, 2023
The endless media pitch calling and subsequent rejections were exhausting. Nearly a year and multiple management changes later, interagency politics left me thoroughly disillusioned. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.
Rock the Status Quo
MARCH 30, 2015
Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it? For PR pros, however, it might not cause too many ripples in the crisis control front. What do you think? Social Media'
Critical Mention
FEBRUARY 27, 2020
The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Having ongoing visibility will increase the likelihood that customers and clients will find you in their search.
Beyond PR
JULY 20, 2016
Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches. Include contact info: Reporters are sorting through thousands of press releases and pitches each day. Eleanor Cates manages public interest accounts at PR Newswire.
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