Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

APRIL 13, 2016

Josh Culling, senior vice president at Dezenhall Resources, Ltd., says it’s more important to add value with your crisis communication than to try and spin the issue. Today, one comment on social can impact a brand’s reputation. What are some of the key components of a successful crisis communication strategy?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

5W PR

MAY 26, 2022

When it comes to educating the customers, companies should be positioning themselves as a go-to resource for information and knowledge on the right subject matters, such as the growing popularity of CBD and how it’s used, innovations in the medical industry with the help of cannabis, and more. Brand Establishment.

Strategy 88

Strategy Publicity Crisis Analysis 88

Prohibition

JANUARY 7, 2022

Rather than walk the walk alone, take advantage of our crisis management experience, so that no matter what goes wrong, your company will come out stronger and better. How do you define crisis management? A crisis can involve anything from a natural disaster to a product recall to a terrorist attack. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

DECEMBER 13, 2021

This is where crisis management comes in. Crisis management is the reaction to an unexpected event that could have long lasting consequences on the organisation’s finances or reputation. Crisis management is not preventing a crisis, but rather managing an existing crisis. What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. Probably the largest market is the internal one – Africans communicating with Africans within their own countries. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

Case Study 118

Case Study Crisis Management Crisis Study 118

Presspage

MAY 11, 2017

Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

Waxing UnLyrical

MARCH 15, 2018

What was once considered verboten is now encouraged, with employee voices viewed as a powerful new channel for spreading the word, especially during a crisis. When a crisis strikes, smart companies will mobilize these internal allies, asking their ready-made army of advocates to spread the word.

Employee 70

Employee Crisis Corporate Social Media 70

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. In his vague apology for misbehavior in Rio, Lochte protested “there has already been too much said and too many valuable resources dedicated to what happened last weekend.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. The addition I would make today would be resources for long term post-crisis support.

Crisis 63

Crisis Crisis Management Leadership Training 63

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Landis PR

DECEMBER 11, 2023

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

DECEMBER 4, 2017

Communicate With Internal Stakeholders. More often than not, all efforts are focused on creating a comprehensive strategy to communicate with external stakeholders when a PR crisis hits. So, having a clear-cut internal communication strategy is extremely crucial to your organization ’ s survival.

Crisis 271

Crisis Brand Branding How To 271

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Doctor Spin

MAY 21, 2023

Internal communications. Crisis communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Lack of clear communication. Media relations.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Reputation Us

JANUARY 4, 2016

Limiting your hospital’s vulnerability to a loss of security and reputation. Last year’s litany of patient data mega-breaches hit some of the most well-resourced and advanced healthcare entities in the country, including Anthem, Beacon Health, CareFirst, Community Health Systems, Premera and others.

Strategy 60

Strategy Healthcare Crisis Communications Crisis 60

Shift Communications

MARCH 10, 2017

Whether you’ve brought on a firm ‘for more arms and legs’ or as a strategic partner, they’re going to need the help of a dedicated internal resource, especially early on. Good firms have creative people who spend their days stretching even small resources into meaningful results. Prepare to Participate.

Agency 87

Agency Resources Crisis Communications Creativity 87

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. What are some of the key components of a successful crisis management strategy?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Ethical Voices

MARCH 28, 2022

I was actually an intern with them during college and they hired me so I moved from Atlanta to Pittsburgh. I have had lots of crisis communications and uncomfortable situations to deal with, but I’d like to talk about when I worked for a restaurant chain, and I was hired by the local company that was purchased by the national chain.

Ethics 52

Ethics Strategy Real Estate Local 52

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

JANUARY 12, 2016

Corporate reputation has long been the responsibility of communications departments. The survey announcement points to the influence of social media on reputation management as the primary driver for the solidification in viewpoints. Why is PR Well-Suited for Social Media? 4 Reasons PR Manages Social Media Effectively .

Survey 60

Survey Corporate Social Media Media 60

Landis PR

MAY 15, 2023

Does your organization have the resources and expertise to actually make a difference regarding a specific issue? Do we have internal buy-in from our entire team? It’s always puzzling to hear that leadership from an organization was shocked that their communication team and/or CSR teams were wading into controversial topics.

Company 52

Company Employee Leadership Policies 52

Cision

APRIL 5, 2017

It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. It’s fun but it’s advertising.

Report 225

Report Media Advertising Advertising 225