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Crisis communication takeaways from Andrew Cuomo

PR Daily

New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences. Here are five keys to his communication success: Start with data.

Keys to a successful global crisis communications response

PR Daily

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. The need for speed is ever present in the midst of a crisis. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good. The keys to success of any crisis response?

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How internal communications will change again in 2021

PR Daily

Given the trends, we may expect more weirdness and continued challenges for corporate communicators and employees alike. Evolving crises, changing plans, and executive decisions will have to be made, coordinated and communicated quickly. Think multi-channel and measured.

How internal communicators can manage and mitigate bad company reviews

PR Daily

Just as marketers know that consumer reviews will not always be all goodness and light, communicators, recruiters and executives have to accept that sometimes, despite all good intentions and efforts, employees have a lousy work experience. Maybe it’s at the bottom of some intern’s to-do list.

How to manage and mitigate writing-related anxiety

PR Daily

Many more of us deal with the very specific and fearsome monster of writing anxiety. You might also read the lovely memoir by Mark Saltzman, The Man in The Empty Boat , which outlines his prolonged struggle with writing anxiety. Use writing rituals.

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists. Determined to overcome those obstacles, the news team at Pittsburgh International Airport began planning for a series of videos featuring CEO Christina Cassotis. Write a good script.

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.

4 PR lessons from ‘The Queen’s Gambit’

PR Daily

International Chess Federation (@FIDE_chess) November 17, 2020. 8 for our Crisis Communications Virtual Conference ]. If you’re a veteran communicator, consider offering your knowledge to those coming into the field. Rise to your role as a communicator and PR pro.

6 ways your organization can transcend politics and help get out the vote

PR Daily

Kim Clark is an affiliate consultant with Ragan Consulting Group and specializes in diversity, equity, and inclusion communications, transforming work culture, and internal communications. Join her Conscious Communicators LinkedIn group here.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

3 keys to sparking better manager communication

PR Daily

Most communication departments excel at delivering content : strong messages and good materials a company’s managers can share with their teams. The best manager-communicators have a level of confidence that’s just right.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Hello, communicators: Universal Orlando Resort is racking up engagement and kudos on Twitter for a tweet poking fun at a message from January that proclaimed 2020 would be a “wild ride”: This did not age well. CRISIS LEADERSHIP NETWORK.

Why and how companies are turning to brand journalism

PR Daily

I get what you are saying,” wrote Steve Snyder, the public utility’s head of communications, in an open letter to Jay-Z. Ylisela and Mark Ragan, founder of Chicago-based Ragan Communications , started to teach the concept of brand journalism in 2012. Sky writing.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades? Someone needed to communicate what to do in the event of a COVID-19 outbreak.

How companies can improve DE&I transparency and address past failures

PR Daily

Both agreed that communicators have a special role—and responsibility—in continuously pushing for equality. Communicators must keep the momentum going and hold leaders accountable for promises made,” Flowers Welch says. Don’t say one thing internally and do another on social media.

What to Do When Your Internal Communications Goes External

PRSay

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Addressing diversity through mentorship and better communication

PR Daily

Communicators can help their organizations have difficult conversations by being facilitators, creating safe forums, and by investing in mentorship programs. Courtney Newell, founder and CEO of Crowned Marketing and Communication s, says that the first step is owning past missteps. And it has to come from the leadership. It’s important for communications not to play it safe or to shy away from the messages that consumers are looking for in this cultural moment.

The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. And it’s that division that is a problem for brand managers and communicators. For many communicators, both internally and externally, “empathy” is going to be the watchword for the coming year.

Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 1 taken from our Crisis Communications Daily newsletter. Address potential “people risk” in your crisis contingency plan. See their full crisis analysis here. Parenthood offers insights for crisis communications best practices. Inclusive language shouldn’t take a back seat in your crisis messages.

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How businesses can address and remedy systemic social injustices

PR Daily

Communicators must play a central role in helping executives navigate the current upheaval and reverse centuries of inequality. Some will focus internally only. Consider these elements as you work with leaders on standing up and speaking up: First, check your own unconscious bias, as well as how it might show up in your communications. If it’s all written and signed off on by white people, the communication is guaranteed to miss the mark.

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

5 ways to build a partnership with IT to improve employee experience

PR Daily

Rachel Williams and Lisa LaVan from Social Chorus discussed how internal communicators and IT professionals can break down barriers during a recent Ragan webinar. Communicators do this by crafting messaging that resonates with employees.

4 proactive steps for preserving brand reputation

PR Daily

RELATED: Showcase your crisis comms work ]. Communicators might feel like they have their hands full these days, given COVID-19, the related economic downturn and continuing issues around problems like cybersecurity. Do you know what skeletons are luring in your organizations’ closets?

How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment

PR Daily

The promotion is a recurring effort for the doughnut chain, but its messaging has been altered to fit the COVID-19 crisis. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP BOARD.

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending April 10 taken from our Crisis Communications Daily newsletter. Edelman shares examples and tips for how your top executive can be a caring and supportive leader through this crisis. How should you prioritize media requests in the current crisis?

4 ways to create a culture of kindness and empathy

PR Daily

Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership. He writes that being kind at work can inspire greater results, better ideas and improve relationships. Make kindness a prerequisite of leadership.

Back to school for brands: Get “in shape” with a message triangle

PR Daily

Not many organizations nail that level of internal brand alignment and education. But those answers may surprise you because if you don’t clearly and consistently communicate the essence of your brand, you can’t expect external audiences to know.

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Engaging employees during extraordinary times

PR Daily

Learn how to preserve your workplace culture, keep stakeholders engaged in a time of crisis and craft messaging that inspires trust in leadership, all of which will make the difference in the months ahead. Has there ever been a more crucial time for internal communicators? It’s never been more important to get internal communications right. Communicators help teams connect when they can’t meet in person.

Report: Only 10% have extensive plans for a return to work

PR Daily

Communicators play an essential role. The role of the communicator has never been more valuable to an organization. As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. According to a survey from Peppercomm and the Institute for Public Relations, the communicator has been a major resource for the C-suite.

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LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Hello, communicators: . RELATED: Learn how to plan and execute the communications needs that comprise the "next" normal ]. Communicate delays or cancelations as early and transparently as possible, keeping your messages grounded in your organization’s values.

Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. These are the times where communicators’ value couldn’t be more apparent. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. CRISIS LEADERSHIP NETWORK.

30 jobs in the PR and marketing world

PR Daily

Sprout Kids is looking for a marketing communications manager in Provo. See what else we have in our weekly professional pickings: Corporate communications director—Entercomm, parent company of Radio.com (New York). Public relations intern—FleishmanHillard (Texas). Communications and marketing specialist—TripAdvisor (United Kingdom). Marketing communications manager—University of South Carolina. Strategy and communications director—Type Media Center (New York).

Lowe’s new top communicator addresses tech, DE&I and the post-COVID era

PR Daily

Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. He’s been announced as the new top communicator for Lowe’s, leaving his role at BCW to take on a different kind of challenge, one that has him buzzing about the future.

Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo

PR Daily

Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more. CRISIS LEADERSHIP NETWORK. Write well.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

Hello, communicators: You can now purchase Starbucks’ Pumpkin Spice Latte , along with the chain’s Pumpkin Cream Cold Brew: Welcome home, Pumpkin. CRISIS LEADERSHIP BOARD. Weigh in, communications pros: Who should "own" an organization's culture?

Get your communications back on track after the pandemic

PR Daily

Where should you place your focus to bring your organization back from the brink after the crisis has abated? From a communications perspective, you are no doubt witnessing firsthand the value that a solid digital strategy can bring, by helping to keep your workforce and clients connected and engaged during the current crisis and possibly thinking ahead. Now might be a good time to revisit the purpose and context of the communications plan. Internal communications.

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest.