ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . The post What Does Top-Tier Media Mean In PR?

Media 310

Media Retail B2B Journalism 310

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? Which pitches do they overlook? Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. What inventory do they overlook?

How To 150

How To Fashion Interviews Local 150

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. I take it a step further, actually scheduling alerts in Outlook that remind me when/where to pitch, so the opportunity isn’t forgotten when I’m juggling a dozen balls in the air. Whooooooooot! It is a lot of work.

Wikipedia 205

Wikipedia Pitching Fashion System 205

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

Real Estate 214

Real Estate Video Report Twitter 214

Barokas

NOVEMBER 1, 2017

Before I discovered PR, I was dead set on becoming a fashion journalist. Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding.

Report 68

Report Fashion Pitching Journalism 68

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To Google SEO Pitching 62

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. When Verizon pitched me initially on this event, I was kinda perplexed. Why not open the list up to all sorts of local “influencers? I’m a PR/marketing blogger.

Case Study 131

Case Study Wireless Company Local 131

Solo PR Pro

APRIL 5, 2022

That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement. I’ve long understood that there’s no technology, customer base or business paradigm I can’t gain at least a working knowledge of with a little old-fashioned research up front. Bottom line?

How To 104

How To Fashion Banking Industry 104

Communications Conversations

APRIL 30, 2019

Of course, just like many facets of social media marketing, vendors have descended on marketers, pitching their tools as the silver bullet for finding the right influencers for your brand. My opinion: The tools are pitched as a faster, easier way to identify and manage influencers. But, I find that hard to believe. There is no secret.

Tools 111

Tools Twitter Local Pitching 111

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Personalize pitches to each reporter/editor. . Pick up the phone or schedule a time to meet in real life. .

Media Relations 52

Media Relations Publicity Sports Media 52

Shift Communications

AUGUST 30, 2016

Make sure when you pitch a reporter that you are sharing fresh new research or data. If you are in the fashion world, looking to establish a position as a trend setter, offer a side-by-side analysis of who wore it best. Create Hyper-Local Relevance. It isn’t news to anyone that you have a new app. What is news?

Healthcare 79

Healthcare Local Fashion Trends 79

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT.

Tourism 120

Tourism Travel Conference Crisis 120

Shift Communications

SEPTEMBER 24, 2015

A good old fashioned, weekly pitch strategy and calendar will go a long way here. If a tech reporter at the NY Post is unresponsive to your pitch, see if there’s a more local approach with the metro reporter… and so on. A solid offense is important, but defense often wins games.

Fashion 60

Fashion Pitching Media Relations Local 60

Polaris

FEBRUARY 16, 2015

Large news corporations assign journalists to beats: food, technology, health, fashion, municipal politics, entertainment and more. 3: Find the local angle. If you work in Toronto and you’re pitching a story to a reporter in Vancouver, find the local angle. 1: Target the media that matter. Respect their deadlines.

Banking 100

Banking Media Local Survey 100

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. The right media monitoring solution enables your team to continuously track critical mentions, competitor reactions and overall audience engagement in an automated fashion that allows your teams to focus on the bigger picture.

Company 73

Company Media Crisis Insurance 73

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Here are five areas to consider when pitching international media. . However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. .

Internal 323

Internal International How To Media 323

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! Mr. Kaminski had this to say: “At Politico…we’re only 15 years old, but we do think of ourselves as very old-fashioned in our approach to journalism….what

Conference 36

Conference Journalism Web Comparison 36

Karen Freberg

MAY 19, 2017

I was pitching the media for our fashion and consumer clients. I had a chance to talk with the fashion director for Prada in Milan… on the second day of my internship. I went to local restaurants and toured the attractions. I tried out the local dishes and really explored foods I never had before.

Local 40

Local Fashion Travel Transportation 40

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch. If you see that your target site shares a lot of map content, create and pitch some map content.

How To 62

How To SEO Google Pitching 62

Deirdre Breakenridge

APRIL 6, 2015

I thought that might be an old fashioned view, but it’s not. The local experts we spoke to described New England reporters as ‘distrustful of PR efforts’ and ‘bordering on cranky’. and West Virginia) media are more laid back – considerably more open to ideas and PR pitches. Many London-based PRs still feel that some of our U.S.

Local 150

Local Internal International Pitching 150

ImPRessions - Crenshaw Communications

AUGUST 9, 2016

B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Be mindful of this when putting together pitches, you can’t be too early! It’s often helpful to include start dates in pitches that are localized to a particular city or state. Know who covers what.

Fashion 120

Fashion Survey Pitching Trends 120

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must. If I could join any music group, it would be… one that didn’t care how bad I was.

Enterprise 227

Enterprise Agency Radio Fashion 227

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

This information helps digital PR teams understand the media landscape and craft targeted pitches or campaigns. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. 9/mo for Individual plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Million and Eyes the U.S. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Influencer Marketing.

How To 198

How To Real Estate Web Case Study 198

PR Fuel

NOVEMBER 28, 2020

So how can you ensure that more journalists read — and accept — your press releases and PR pitches? Some of the templates may be blank for you to fill, and some may already be complete with local and national contacts. million businesses nationwide. It starts with a media list. What is a media list, you may be wondering?

Media 52

Media Newspapers Pitching Blogging 52

PRSay

APRIL 19, 2016

Linking tactics means that you’re scheduling your tasks in a sequential fashion designed to achieve the best results. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 62

Communications Pinterest Reddit Radio 62

The Hoffman Agency

DECEMBER 7, 2017

The local time is 10:45 p.m. …” announced the captain. Following comprehensive internal briefings of the clients that I would support (including Nokia and NXP), I was soon developing media lists, pitching different media for attending a major event and making byline contributions. By Karuna Tsang, Associate Account Director.

Pitching 28

Pitching Analysis Local Case Study 28

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Hustle and pitch. At Movoto, each team member pitched the target audience using email. Each email pitch included these tactics: How would you describe the article to your mom? Influencer Marketing.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” These folks want to talk about their needs outside the scope of actual pitches. Creativity and CMOs will come back into fashion. 30) Creativity and CMOs will come back in style.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

Weather may sound boring, but it’s actually a rich story idea with high local relevance. For example, IoT devices for the home can factor into smart pitches on fall clean-up and prep stories. Some of the best pitches tie a client product or service to pop culture coverage. Strategize for Thanksgiving shopping stories now.

Film 180

Film Small Business Pitching Comparison 180

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch. Let the media know.

Web 40

Web Pitching Local Report 40

Beyond PR

MARCH 21, 2016

The fashion and beauty magazine has recently been focusing more and more on covering the 2016 election and is thrilled to welcome Meghan McCain as a regular contributor. Check it out to learn why she deletes any pitch offering a “cybersecurity expert,” plus more dos and don’ts for pitching her.

Media 40

Media Fashion Financial Policies 40

Communications Conversations

MAY 13, 2015

Not to mention a huge fan of all things PR, social media, and fashion related. His work in analytics while at Penn State was used as part of a presentation to the local minor league affiliate of the St. Read up on clients, write incredible releases and pitches and communicate with ease. Yunsoo Kim, @yunzbunz. Louis Cardinals.

Groups 60

Groups Internal International Conference 60