{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. What Would PR Do?

Coming Full Circle – From Tech PR and Back Again

Shift Communications

In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking.

Reenergizing the PR Planning Process

Shift Communications

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others.

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. I was already starting to see the need to integrate our traditional PR practices with marketing tech.

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. FOR IMMEDIATE RELEASE.

SHIFT Archives: The Best of Q3 2015

Shift Communications

Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. What Facebook Dislikes Could Mean for Data-Driven Marketers.

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status.

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Tips to improve your research for PR programs

Media Bullseye

Research is a big part of doing public relations work properly, across virtually every practice of PR. If there is an incumbent PR firm that you’re looking to displace, are there any industry publications that have covered the work currently being done for the prospective client?

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

A large, in-depth, running list of data that you are now tasked with digesting and turning into something tangible and enticing to elicit media coverage. Here are a few tips for strategically using survey data in media outreach to ensure your client gets the most out of it: Make it official and set a date: A client’s motivation behind conducting and paying for a survey often comes from wanting to examine a topic area near and dear to their business. Do they accept survey data?

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. But if holiday PR opportunities are approached carelessly, they can be squandered. Dos and don’ts for holiday media pitching. Do release some relevant data.

How PR pros should prepare for artificial intelligence

PR Daily

Any agreement among agency executives about the future of artificial intelligence in PR seems limited to, well, its limits. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. The future of PR will be a blend of both technology and human insight.

The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

that prefers pitches via e-mail with phone call followup afterward. Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Next Steps For AI And The PR Sector.